Email Marketing Specialist - Hybrid

POSITION SUMMARY:
The Email Marketing Specialist role at Ocean State Job Lot ("OSJL" and "Company") is responsible for the day-to-day technical execution and development of marketing programs in support of company and business unit objectives. This individual will collaborate with various internal stakeholders to build, test, and deploy all Email Marketing initiatives. This includes ownership of the development, setup, maintenance, and review of recurring and triggered email communications using up-to-date best practices in HTML & CSS responsive design. Additionally, the Email Marketing Specialist will maintain a current understanding of Email Marketing best practices and apply them to our programs.
ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Ownership and management of ongoing and long term strategic campaign activities including, but not limited to, email campaign HTML development and set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Develop, build, and manage email filters and lists in line with strategic vision.
• Analyze data to determine marketing strategies and campaign concepts.
• Build a business case for marketing campaigns based on data.
• Translate the business case into technical requirements and develop campaigns in Oracle Responsys and other marketing tools.
• Code responsive text and image-based emails using the latest HTML and CSS email oriented best practices.
• Complete and review analysis of all creative briefs with the marketing team to understand and further develop objectives and requirements.
• Execute quality assurance of emails and verification of email audience counts prior to scheduling.
• Monitor and communicate day-to-day campaign deliverability and key performance indicators.
• Analyze and troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution. Collaborate with the Oracle support team as required.
• Analyze, monitor, and support email and website deployments.
• Provide other marketing campaign support and insight as needed.
• The above duties will be performed with self-direction, independent judgment, and minimal supervision.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• 2 or more years of digital marketing experience and email coding is required; Experience within the retail industry is preferred.
• Bachelor's degree in a related field is preferred.
• Experience within Oracle Responsys platform and Google Analytics is preferred.
• Experience with segmentation, email versioning, and A/B testing regimen (e.g., subject lines, layout, creative, time and frequency, segmentation, etc.) is preferred.
• Strong fluency coding in HTML and CSS, including responsive design is preferred.
• Working knowledge of Adobe Creative Suite with demonstrable experience is preferred.
• Excellent organization, time management, and prioritization skills are required.
• Proficient in Google platform (i.e. Sites, Slides, Drive, Docs, Sheets).

ATTRIBUTES:

• Time Management: You are able to handle multiple projects at once, and can organize multiple projects around given deadlines.
• Effective Communicator: You possess strong communication skills and enjoy working with customers. You demonstrate comfort communicating with all levels of associates and management.
• Team Oriented: You are capable of embracing the ideas of others (even if they conflict with your own) for the sake of the company and client.
• Self-motivated: You can work with a minimum of supervision and be capable of strategically prioritizing multiple tasks in a proactive manner. Must be comfortable with and have experience in an agency-like atmosphere, while managing and trafficking in tight deadlines with shifting priorities and a complex project portfolio.
• Passionate: You must be passionate about collaboration and ensuring our programs are successful; we love seeing hunger and ambition.
• Deadline-driven: Must be comfortable with and have experience in an agency-like atmosphere of managing and trafficking in tight deadlines with changing priorities.

WORK ENVIRONMENT:

• Works primarily in a climate controlled environment with minimal safety and health hazard
  potential.
• Works in an office environment sitting at a desk, table, or computer workstation for extended periods of time. Frequently uses near vision for reading and computer tasks.
• Hybrid work: Work may be completed outside of the company locations. The role is responsible for setting up a professional and ergonomically safe work environment and to be available during working hours. While working remotely, the role will be required to have reliable Internet connection.
• Reasonable accommodations may be made to enable individuals with disabilities to
  perform essential functions.

This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Leadership has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.
The salary range for this position is between $60,000 - $70,000.00 per year. Salary varies depending on experience.
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