Email Marketing Specialist

Company	Luvu BrandsSee more
Address	Atlanta, GA
Form of work	Full-time
Salary	$48.9K - $61.9K a year
Category	Sales/marketing

Job description

Email Marketing Specialist

If you live and breathe digital marketing, we want to talk to you. We are looking for a Email Marketer to develop, implement, track and optimize our digital B to C marketing campaigns across all digital channels including Amazon and mass market.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

We are seeking a talented Email Marketing Specialist to drive our three in-house brands:

· Liberator – A brand category erotic luxury goods and iconic positioning shapes /sex furniture for enhancing sensuality and intimacy. See www.liberator.com and our blog @ www.liberator.com/unzipped.

· Jaxx - Diverse range of casual fashion furniture including kids seating, daybeds, sofas and indoor / outdoor beanbags made from virgin and re-purposed polyurethane foam (www.jaxxbeanbags.com)

· Avana - Top of bed comfort products, also assistive in relieving certain medical conditions associated with acid reflux and chronic pain www.avanacomfort.com

Responsibilities

· Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.

· Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.

· Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

· Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

· Use customer data such as web-behavior to drive the message and content personalization.

· Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.

· Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

· Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.

· Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.

· Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.

· Regularly identify trends and Email Marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for Email Marketing tactics, including audits of how we can acquire, nurture and retain these customers.

· Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements

· Proven experience managing an Email Marketing program.

· Hands-on experience in marketing automation platforms.

· Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).

· Proven work experience in growing, engaging with, and analyzing the performance of a large Email Marketing database.

· Experience building an Email Marketing campaign from scratch.

· Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.

· Experience using SQL and similar queries to analyze data.

· Proficient in data analytics to determine important data and be able to suggest improvements.

· Knowledge of SEO/SEM.

· Excellent written communication skills.

· Strong project management skills and exceptional attention to detail.

About us:

We are a vertically integrated manufacturer, 220 employees, headquartered in 140,000 square foot facility in the Atlanta / Doraville area. We are also a multi-channel web retailer and distributor to retail stores, mass merchants, and internet retailers worldwide including Target, Brookstone, Amazon, Walgreens, Walmart, Wayfair, Home Depot, Bed Bath, Beyond and more. Since 2002 Liberator has been crafting specialty consumer brands in the categories of sexual wellness, beanbags, casual furniture and top-of-bed comfort products. www.luvubrands.com www.liberator.com, www.jaxxbeanbags.com, www.avanacomfort.com

Job Type: Full-time

Benefits: