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Form of workAbout the job:
School Outfitters is looking for an experienced, self-motivated Ecommerce Website Project Manager that will own the online growth for schooloutfitters.com. Your primary goal will be to create a frictionless Ecommerce experience that aligns with our business objectives, enhances brand identity and drives growth. In this role, you will be responsible for overseeing the strategy, prioritization, development, optimization, and maintenance of digital products related to our website’s search, global navigation, homepage, landing pages, category pages, product pages, calls to actions, trigger emails, chat, search, root design, and blog. In your day-to-day, you will work closely defining strategy and deliverables with our web agency and you will define and direct the execution working with our Technology team to bring it to life. You will also work closely with other members of the marketing team to execute on campaigns and you will collaborate with supply chain, sales, and other teams across the go-to-market organization. This position spends most of its time at our Norwood, OH facility with an option to work from home some days.
School Outfitters is looking for an experienced, self-motivated Ecommerce Website Project Manager that will own the online growth for schooloutfitters.com. Your primary goal will be to create a frictionless Ecommerce experience that aligns with our business objectives, enhances brand identity and drives growth. In this role, you will be responsible for overseeing the strategy, prioritization, development, optimization, and maintenance of digital products related to our website’s search, global navigation, homepage, landing pages, category pages, product pages, calls to actions, trigger emails, chat, search, root design, and blog. In your day-to-day, you will work closely defining strategy and deliverables with our web agency and you will define and direct the execution working with our Technology team to bring it to life. You will also work closely with other members of the marketing team to execute on campaigns and you will collaborate with supply chain, sales, and other teams across the go-to-market organization. This position spends most of its time at our Norwood, OH facility with an option to work from home some days.
The Ideal Candidate
You have built successful B2B sites, ideally for ecommerce, and have owned the successful delivery of digital solutions that enhance the digital customer experience and drive business
growth. You have also worked in complex B2B environments that include many industries, sizes, personas, and buying methods. You have driven both online sales and complex sales working closely with a sales team.
You are highly analytical and adept at gleaning insights from data, making decisions to prioritize the greatest impact for effort, and communicating clearly and proactively across teams. The ideal candidate is a strategic thinker, results-oriented and a strong Project Manager with a desire to achieve big wins and incremental improvement. You excel at documenting business and functional requirements for agencies and developers and driving efficiency improvement over time.
You are highly analytical and adept at gleaning insights from data, making decisions to prioritize the greatest impact for effort, and communicating clearly and proactively across teams. The ideal candidate is a strategic thinker, results-oriented and a strong Project Manager with a desire to achieve big wins and incremental improvement. You excel at documenting business and functional requirements for agencies and developers and driving efficiency improvement over time.
What a typical day would look like:
Lead the strategy and development for the School Outfitters website with attention to driving conversions
and optimizing for increased engagement and improved visitor experience.
Manage website content to ensure that messaging is aligned with the larger marketing and corporate
initiatives.
Own the chat experience and conversions across the website.
Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.
Develop new ideas to drive improved program ROI and campaign performance.
Leverage digital metrics (site traffic, visitor paths, conversion rates) to test landing page performance,
special promotions, and content to optimize marketing investment and analyze program impact.
Analyze and report on the effectiveness of campaign efforts and measure impact against set goals
including leads, opportunities and revenue.
Develop and implement effective SEO strategies to improve website rankings in search engine results.
Lead the strategy and development for the School Outfitters website with attention to driving conversions
and optimizing for increased engagement and improved visitor experience.
Manage website content to ensure that messaging is aligned with the larger marketing and corporate
initiatives.
Own the chat experience and conversions across the website.
Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.
Develop new ideas to drive improved program ROI and campaign performance.
Leverage digital metrics (site traffic, visitor paths, conversion rates) to test landing page performance,
special promotions, and content to optimize marketing investment and analyze program impact.
Analyze and report on the effectiveness of campaign efforts and measure impact against set goals
including leads, opportunities and revenue.
Develop and implement effective SEO strategies to improve website rankings in search engine results.
What you will bring to the team:
5-7+ years’ direct experience in a website role. Experience with successfully managing and executing a
B2B website is required. Ecommerce experience preferred. Education industry experience a big plus.
Experience optimizing websites for branding, awareness, and demand generation objectives.
Extreme attention to detail, executes with urgency, and has the ability to effectively balance
a creative and analytical skillset.
Excellent communication skills and ability to converse fluently with both technical and
non-technical teams.
Confidence to deliver campaign analysis to senior management regarding program success,
areas for opportunity and insight on future initiatives.
Strong collaboration and relationship building skills.
Flexible and team player mentality.
Excellent time management and communication skills.
Bachelor’s degree.
5-7+ years’ direct experience in a website role. Experience with successfully managing and executing a
B2B website is required. Ecommerce experience preferred. Education industry experience a big plus.
Experience optimizing websites for branding, awareness, and demand generation objectives.
Extreme attention to detail, executes with urgency, and has the ability to effectively balance
a creative and analytical skillset.
Excellent communication skills and ability to converse fluently with both technical and
non-technical teams.
Confidence to deliver campaign analysis to senior management regarding program success,
areas for opportunity and insight on future initiatives.
Strong collaboration and relationship building skills.
Flexible and team player mentality.
Excellent time management and communication skills.
Bachelor’s degree.
Work perks at School Outfitters:
Medical, dental, vision, and HSA
Paid benefits: life insurance and short and long term disability
Traditional 401k with company match and Roth IRA
Company Stock within our ESOP
Generous PTO
Paid company holidays and floating holiday to use throughout the year
Wellness discounts and reimbursements
Professional development opportunities
Mental health resources
1:1 financial planning resources
100% paid parental leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and in-office happy hours
Employee ran committees
Who we are...
School Outfitters is committed to outfitting dynamic learning environments where students can excel and educators can thrive. A 100% employee-owned and operated retailer of school furniture and equipment, we have the know-how and resources to help project stakeholders plan and design a single classroom or a school-wide renovation. Our sales specialists provide expert phone and chat help and can manage furniture projects from start to finish. We handle marketing, product management, I.T., sales and customer service in-house, and are proud to be a Top Workplaces Award winner for more than 10 years in a row.
Paid benefits: life insurance and short and long term disability
Traditional 401k with company match and Roth IRA
Company Stock within our ESOP
Generous PTO
Paid company holidays and floating holiday to use throughout the year
Wellness discounts and reimbursements
Professional development opportunities
Mental health resources
1:1 financial planning resources
100% paid parental leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and in-office happy hours
Employee ran committees
Who we are...
School Outfitters is committed to outfitting dynamic learning environments where students can excel and educators can thrive. A 100% employee-owned and operated retailer of school furniture and equipment, we have the know-how and resources to help project stakeholders plan and design a single classroom or a school-wide renovation. Our sales specialists provide expert phone and chat help and can manage furniture projects from start to finish. We handle marketing, product management, I.T., sales and customer service in-house, and are proud to be a Top Workplaces Award winner for more than 10 years in a row.
School Outfitters is an equal opportunity employer: EEO – Minorities / Females / Disabled / Veterans.
