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SalaryAt Peju, we strive to be the highlight of every guest’s trip to the Napa Valley; the Eastern Regional Sales Manager will deliver this vision to those living on the East Coast who can’t make the trip! The Eastern Regional Sales Manager is responsible for Peju Winery achieving revenue targets, depletion goals, distribution goals and building strong relationships with distributors, retailers, and other key stakeholders. The Eastern Regional Sales Manager plays a crucial role in developing and executing sales strategies to promote the company's wine portfolio. This role will aggressively and proactively identify market opportunities and allocate resources to capitalize on those opportunities. The Regional Sales Manager will be responsible for managing all aspects of the defined area wholesale market. Reporting to the National Sales Director, this role will maintain an in-depth and thorough knowledge of the area marketplace conditions and will implement strategies developed by Peju’s Leadership Team to ensure an increase in brand awareness, quality distribution and sales. The ideal candidate lives in the New York metropolitan area or Florida.
Requirements:ESSENTIAL FUNCTIONS
SALES MANAGEMENT:
- Manage the defined area’s wholesale business (the Eastern Region) while ensuring that company strategies and values are maintained.
- Achieve annual sales targets
- Analyze market trends, competitor activities, and customer needs to identify growth opportunities.
- Regularly review and analyze sales costs, budgets and forecast to determine progress toward goals and objectives.
- Work within brand standards to ensure retail pricing and programming integrity.
- Analyze and control expenditures within the region to conform to budgetary requirements.
MARKET EXPANSION:
- Identify and evaluate opportunities for quality market growth within the region.
- Develop and execute plans to enter new markets (as agreed to with the National Sales Director) and increase brand presence.
- Establish and nurture relationships with potential business partners.
ACCOUNT/TRADE MANAGEMENT:
- Manage key trade relationships by making regular and direct calls on key accounts both independently and with distributor personnel.
- Promote company’s wines to distributor sales force, on-premise and off-premise accounts on an ongoing basis.
- Manage all area market/trade events to ensure they are aligned with company brand standards.
- Develop market coverage plan for proper time management of travel, event coverage and trade/field work.
- Recognize opportunities to generate and develop new business and distribution.
- Implement strategic programming, keeping within brand standards to gain placements and keep company brands top of mind.
CUSTOMER RELATIONSHIP MANAGEMENT:
- Build and maintain distributor relationships and all levels starting at the ownership and executive level.
- Set, monitor and manage mutually agreed upon accounts sold and depletion targets.
- Articulate and implement company initiatives with executive distributor management and key customers.
- Conduct regular meetings with key customers to address challenges and concerns
- Monitor distributor performance monthly, quarterly and annually.
- Maintain and ensure proper inventory levels in each market.
JOB REQUIREMENTS/QUALIFICATIONS
- Bachelor’s degree in Business, Marketing or related field, or equivalent experience.
- 5+ years successful track record in fine wine industry sales management or in luxury consumer products sales management (strong knowledge of wine industry three-tier system preferred).
- A proven track record in selling to both regional and national On and Off premise accounts.
- Experience as a wholesale sales representative or manager a plus.
- Ideal candidate lives in New York Metro or Florida preferred.
- Experience as a regional manager for a winery or importer strongly desired.
- Track record of success of achieving sales goals and distribution targets.
- Possess a working knowledge of key buyers in the national market as well as current contacts.
- Demonstrates truthfulness and transparency in all interactions.
- Conducts oneself in a manner consistent with Peju’s values and professional standards.
- Treats others with respect and fairness.
- Possesses a passion and knowledge for fine wine and the wine industry.
- Strong attention to detail
- Entrepreneurial and self-motivated with a willingness to push the boundaries.
- Team player, hard-working and performance driven.
- Excellent communication and interpersonal skills.
- Creative and able to bring new ideas to the table. Communicative and collaborative.
- Willingness to travel 50% +, including local market work. Travel via car or plane for long periods of time.
- Must possess a current driver’s license, automobile insurance, clean driving record, and be able to meet the company's insurance requirements.
- Ability to lift 40 pounds i.e. wine cases.
- Proficiency in Microsoft Office Suite including Outlook, Word, Excel and PowerPoint.
Regular and predictable attendance and punctuality.
