E-commerce Strategist

Job Title: E-commerce Strategist (and project manager) 

Location: Costa Mesa, CA

Job Type: Full-Time

About turn:

turn is a pioneering force in the hemp industry, dedicated to providing federally compliant hemp products through our innovative vape hardware, the podpak. With a strong presence in the retail space and a growing online footprint, turn is recognized for its viral marketing strategies, robust organic traffic, and effective email campaigns. Our e-commerce platforms, www.turnhemp.me and www.podpak.me, along with our dynamic social media presence on Instagram (@turndotme) and TikTok (turn_podpak), highlight our commitment to engaging directly with our community. As we venture deeper into the e-commerce realm, we are seeking a visionary E-commerce Strategist to spearhead our digital sales strategy, optimize our online presence, and manage our growing team.

Job Description:

As turn's E-commerce Strategist, you will be the driving force behind our e-commerce division, tasked with taking full ownership of our online sales strategy. Your role will involve leveraging your expertise in website optimization, SEO, and digital marketing to enhance our e-commerce performance. You'll be responsible for devising and implementing strategies that capitalize on our viral marketing success while addressing the challenges of establishing a robust e-commerce presence. Your leadership will be crucial in managing and expanding our team to meet and support growing demand.

Key Responsibilities:

• Develop and execute comprehensive e-commerce strategies to maximize online sales, customer engagement, and digital presence.
• Analyze market trends and consumer behavior to identify opportunities for growth within the hemp industry.
• Utilize SEO insights and website optimization techniques to enhance visibility and drive traffic to our e-commerce platforms.
• Lead the implementation of marketing initiatives, including A/B testing, to improve conversion rates and customer experience.
• Oversee the management of e-commerce platforms, ensuring seamless functionality, appealing content, and optimal performance.
• Collaborate with our marketing team to integrate viral marketing strategies and organic traffic generation into our e-commerce activities.
• Conduct regular performance reviews, leveraging KPIs to gauge success and identify areas for improvement.
• Manage and build a dedicated e-commerce team, fostering a culture of innovation, accountability, and continuous learning.

Compensation:

• Base Salary: Competitive, reflecting the strategic importance of this role.
• Performance Incentives: Attractive bonuses tied to key e-commerce metrics, including but not limited to Average Order Value (AOV), Cost Per Acquisition (CPA), Customer Lifetime Value (LTV), and Conversion Rate.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce, digital marketing, or a similar role, preferably within the hemp or related industries.
• Strong understanding of SEO, website optimization, and digital marketing strategies.
• Demonstrated ability to lead a team, manage projects, and drive tangible results.
• Excellent analytical, organizational, and communication skills.
• Creative thinker with a passion for innovation and problem-solving.

Why Join turn:

• Opportunity to lead the e-commerce division of a trailblazing company in the hemp industry.
• Work within a culture known for viral marketing success and strong organic engagement.
• Competitive salary with significant performance-based incentives.
• Chance to build and manage a team dedicated to revolutionizing the way hemp products are sold online.

How to Apply:

Please send your resume, cover letter, and any relevant work samples to [insert application email]. In your cover letter, share why you are the ideal candidate to lead turn's e-commerce strategy and how you plan to contribute to our growth and success.  BE VERY SPECIFIC and be specific on how your plan relates to turn.