AddressAbout
With 178 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit www.bluemercury.com.
Job Overview
As the Director of Visual Merchandising, you will be an integral part of our new store team. You will be responsible for conceptualizing, developing, and executing Visual Merchandising strategies for our new store formats that align with our brand identity and drive sales. You will collaborate with cross-functional teams to create impactful permanent in-store fixtures and displays that captivate our Clients and enhance their shopping experience. You will also be responsible for overseeing new store layouts, adjacencies, and developing and maintaining planograms.
Essential Functions
Strategy Development:
- Develop and implement a comprehensive Visual Merchandising strategy that supports the overall brand and business objectives for our new stores.
- Stay abreast of industry trends and competitor activities to ensure our Visual Merchandising remains cutting-edge and relevant.
Planogram Development:
- Design, create, and maintain planograms for various product categories, considering space constraints, product attributes, and meeting sales objectives for our new stores.
- Optimize retail space utilization to maximize product visibility and accessibility. Recommend adjustments to product assortments and shelving layouts based on customer traffic and sales patterns.
- Utilize planogram software and other relevant tools to create visual representations of product displays.
Collaboration:
- Work closely with cross-functional teams, including Store Planning, Marketing, Retail Operations, Store Communications, and Merchandising to ensure seamless integration of Visual Merchandising strategies.
- Collaborate with Field Leadership to understand regional nuances and tailor Visual Merchandising accordingly.
Innovation:
- Drive innovation in Visual Merchandising techniques and displays to create unique and memorable Client experiences.
- Experiment with new technologies and tools to enhance the visual appeal of our products in store.
Budget Management:
- Develop and manage the CAPEX Visual Merchandising budget, ensuring cost-effective solutions.
- Evaluate the return on investment for new store Visual Merchandising initiatives and make data-driven decisions.
Performance Analysis:
- Monitor and analyze the performance of Visual Merchandising initiatives, providing insights and recommendations for continuous improvement.
- Utilize data and Client feedback to refine and optimize Visual Merchandising strategies.
Communication:
- Effectively communicate planogram changes and updates to store teams, ensuring seamless implementation.
- Provide training and support to store personnel on planogram execution standards.
- Work closely with Field leadership, store teams, and the new store opening team on store set information ensuring Visual Merchandising standards are upheld.
Qualifications and Competencies
- Bachelor's degree required; advanced degree welcome.
- 10+ years of experience in a senior Visual Merchandising role, preferably in beauty.
- Creative thinker with a keen eye for design and aesthetics.
- Excellent understanding of retail trends and consumer behavior.
- Budget management experience.
- Familiarity with relevant software and tools for Visual Merchandising such as Quant Retail, Relex and Blue Yonder.
- Exceptional oral and written communications skills
Common Questions:
Will this position have direct reports?
- This is a management position and will have 2 direct reports.
Where does this role report?
- To the Head of Store Environments, Communication and Education
Where is this role located?
- At our HQ in Long Island City. This role will be hybrid, with going to the office 2x per week.
If you are a strategic thinker with a passion for elevating retail experiences, driving innovation, and shaping the future of marketing in the beauty industry, we encourage you to apply for this Director role. Join Bluemercury and be at the forefront of revolutionizing the way our customers experience beauty.
