Company

GaldermaSee more

addressAddressDallas, TX
type Form of workFull-Time
CategorySales/marketing

Job description

Job Description

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we're in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Title: Director, US Meida
Location: Dallas, TX (or relocatable to Dallas, TX)
The Media Director US will be responsible for the strategic planning, investment, and integration of paid, earned, and owned channels, including but not limited to Television, Online Video, Digital Display, Paid/Organic Social, eCommerce Media & Content, CRM, Website, SEO and SEM for our Cetaphil and Differin brands. This role will lead Galderma's internal Media Center of Excellence, managing 9 direct reports, and will report into the Head of Marketing for the Galderma Consumer Division. This role is a hybrid role that requires 3 days in our Dallas, TX office.
Key Responsibilities:

  • Develop the media strategy for integrated marketing campaigns to support business goals, specifically own the end-to-end strategy, planning, and execution process of media across full funnel investments.
  • Own the Galderma Planning Process, by leading the Integrated Agency Teams (IAT) to deliver holistic strategies and tactical plans across paid, owned, earned, and shared.
  • Lead our external media agency relationship; you will help transform the way we work with our agency partners and build new integrated ways of working between our in-house and external agency media teams.
  • Lead our JBP partnerships with key national media and ecommerce partners.
  • Demonstrate deep understanding of the brands' business and objectives and apply effective media solutions.
  • Lead executional oversight, including budget management and optimizations across responsible channels with support from direct reports.
  • Collaborate with Consumer Market Insights and IAT on development of Learning Agenda, and KPIs to measure and optimize integrated marketing campaigns.
  • Lead, coach, and reward team of 9 media/digital professionals and 3 agencies (Media, eCommerce, Social agencies)
  • Other duties as assigned.

Preferred Skills and Qualifications:
  • Bachelor's degree from a four-year college/university in Marketing, Communications, or a related field, required.
  • 10+ years of marketing experience, including experience on media planning or buying agency, client side/marketing with Consumer Media and HCP media
  • Deep knowledge of all national media channels and how to achieve success within each: Linear, OTT, Social, Audio, Performance Social, Performance Display, Search, Email, Push, eCommerce.
  • Ability to connect media strategy and execution to commercial objectives like growing revenue, increasing share of market, improving brand equity and salience.
  • Previous management experience is required, including building, leading, and developing diverse teams.
  • Proven success in working in a matrixed organization with strong collaboration and influence skills.
  • Analytics expertise to optimize Integrated Marketing Plans. Experience across many analytic capabilities (MMM, MTA, etc.) to deliver ROI and sales.
  • Beauty/Personal Care/Skin Care experience is a plus.
  • Previous experience handling complexity and working with speed flexibility and agility, ability to thrive in a fast-paced, entrepreneurial culture.
  • Travel up to 10% domestically, e.g. meetings in NYC with agency partners

What We Offer in Return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
Next Steps
If your profile is a match, we will invite you for a first virtual conversation with the recruiter. The next step is a virtual conversation with the hiring manager. The final step is a panel conversation with the extended team.
Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer's Rights
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Refer code: 7825364. Galderma - The previous day - 2024-01-16 17:07

Galderma

Dallas, TX

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