Director, Social & Influencer Marketing

MKTG Sports + Entertainment is looking for a Director, Social and Influencer Marketing to join our fast-growing Content team to lead social and influencer-led activations while delivering excellent client service. You will be focused on a client sponsorship in the motorsports/NASCAR space, therefore racing experience and travel is required. Agency experience a plus. With a hybrid working policy, employees are only required to be in the Charlotte, NC office 2-3 days per week.

Reporting to the VP, Group Director, Social and Influencer Marketing, you will help lead our end-to-end process from social strategy and influencer partnerships to organic and paid creative development, editorial calendars, campaign execution and reporting for our client's NASCAR sponsorship

• You will be the client lead on daily communications and strategy; also oversee daily workflow and program management across internal and external teams (idea sessions, briefings, strategy and deck building, budget management, and billing).
• You will partner with our sponsorship/consulting team to lead integrated strategies for activation planning.
• You will develop influencer strategies and manage talent execution and associated content planning.
• You will lead quarterly and monthly social reporting translates data into actionable insights.
• You will organically grow existing client work and collaborate on new business pitches
• You will maintain an expertise of content types and audiences across all social media channels, including Instagram, TikTok, Twitter, Reddit, Facebook, LinkedIn, YouTube, and Snapchat.
• You will help help draft scopes of work and proper adherence to agency/client policies.
• You will frequently travel to multiple locations that correspond to the NASCAR schedule, including weekends and regular in-person interaction/relationship-building with our client leads.

• 8 years minimum experience in a similar role with a background in motorsports.
• You are entrenched in culture with a passion for sports and entertainment with a love for motorsports and the ability to speak to the ins and outs of racing and NASCAR industry news.
• You have experience in social media content, strategy, creative and influencer partnerships either in-house or at an agency.
• You can strategize, pitch, then execute.
• You understand social analytics and can translate them into actionable learnings, and have experience building and presenting social reports to clients.
• You are an advocate of diversity and inclusion; you prioritize diverse perspectives and voices
• You are comfortable working with clients, leading client and property meetings/calls, tracking deliverables and facilitating next steps with external partners and our teams.
• You are comfortable with finance and reporting, and can manage budgets.
• You have expertise with deck creation in PowerPoint and Keynote, and writing and presentation skills; ability to translate ideas into tangible deliverables for the client
• You have knowledge of standard operations across departments including Social, Video Production and Creative; and you can manage team workflows and create timelines based on priorities, resource availability and other project requirements.
• You have an openness to work with teams and departments, and you excel in a collaborative envionrment.
• Bachelors in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required

The anticipated salary range for this position is $108k - $125k. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com.

We're proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won't define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating, and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams. ##LI-SS1 #LI-Hybrid