Director of Sales, e-Commerce (Amazon)

At Catapult, we are helping our member, Britax Child Safety, search for a Director of Sales, e-Commerce (Amazon)

About the Company

Britax is a global market leader in child mobility, dedicated to helping to make family travel safer with our award-winning range of child car seats, pushchairs and bike seats. Our mission is to protect what matters most by providing safe, comfortable, sustainable, and easy-to-use child mobility solutions.
Founded in Britain in 1938, Britax initially focused on safety innovations, such as adult seat belts. In 1978, the brand merged with established German vehicle safety counterpart Römer. Since launching our first child car seat in 1966, we have helped protect millions of children on the road across the world. Our team of 1,000 employees is spread across offices in 12 countries.
Our company values are: Care, Trust and Curious:
* We care about protecting the dreams of our customers, our people, and our world. Realized by outstanding safety, fostering our employees with a commitment to improving lives.
* We trust in our products to protect the dreams of our customers all over the world. We trust in our people who come together with a common purpose, where differences make us better and enable us to create an environment where everyone belongs.
* We are curious because we ask questions and connect with our people, by listening thoughtfully, elevating their voices, and ensuring their dreams are our starting point.

Overall Responsibility

We are seeking a highly motivated sales leader with 7+ years of e-commerce experience to manage and grow our Amazon and omnichannel business. The ideal candidate has experience launching and growing brands on Amazon's 1P marketplace and is comfortable both setting strategy as well as executing. They are a hands-on leader, willing to complete all tasks big and small to support the business. He/she is highly organized and an analytically critical thinker and collaborator with deep desire to understand consumer-insights. They make decisions that are based on data and customer experiences, have results orientation and continuous improvement mindset.

Key Task and Responsibilities

· Own Amazon ecommerce P&L. In addition, this role will own a few other e-Commerce accounts, including our D2C site, and provide thought leadership for our omni-channel digital strategy.

· Own the relationship with Amazon, serving as the key point of contact for negotiations, strategic planning, and other engagements

· Develop and execute the Amazon and ecommerce strategies and sales plans, including product selection, pricing recommendations, detail page optimizations and SEO, ads management, operational improvements, reviews management, customer experience, and deals/promotions.

· Develop long term sales forecasts, demand plans, and supporting roadmaps.

· Work closely with the Amazon Brand Registry team to protect our Brand and IP and create an accurate and trusted experience for customers on Amazon while defending against third-party sellers

· Lead and collaborate in a matrixed organization of key stakeholders across the business including Supply Chain, Distribution, Engineering, Finance, Customer Service, Legal, and Marketing to prioritize key projects and programs.

· Manage Amazon advertising and agency relationships. Manage MAP policy, budgets, reporting, tools and campaigns / promotions.

· Manage channel conflicts by working closely with peers to ensure the best possible outcomes for our customers and the overall business

· Own reporting & analytics for Amazon generating the needed monthly, weekly, and daily reports to analyze and interpret data to uncover successes and opportunities that will assist in delivering growth objectives.

· Be the internal subject matter expert on all things Amazon. Lead and manage the development and execution of our Amazon channel business via the utilization of Vendor Central, FBA, AMS, Consumer Reviews, Enhanced Content, SEO, Merchandising and AMG, etc.

Skills and Attributes

· Proven work experience with Amazon

· Proven work experience analyzing data to drive channel optimization

· Strong financial acumen

· Work experience with managing consumer brands

· Experience managing outside advertising and market data agencies

· Experience implementing and optimizing product content

· Experience with communicating/interacting directly with consumers

· Strong analytical skills

· Strong verbal and written communication skills.

· Strong interpersonal skills and leadership ability.

· Sales experience, good judgment and negotiation skills.

· Experience with optimizing the digital sales funnel

· Willingness to travel domestically and internationally.

Experience Required

· 5-10 years of e-Commerce sales experience

· Additional traditional retail sales experience desired

· Experience with AMZ Canada and Mexico desired

· Manage mature portfolio

· Intimate knowledge of all selling platforms

· Bachelor's degree required

· Consumer durable experience