Director of Performance Marketing, Betting (Meta Ads Focus) - Remote

Minute Media’s betting team is looking for a paid media expert and leader to play a key role in scaling sports betting and iCasino affiliate revenue across Meta Ads and other paid channels as needed. This candidate should have experience deploying multi-million dollar budgets to reach KPIs across paid channels. Success in this role is a candidate who can roll up their sleeves and own the full campaign funnel - from creating a spend plan, to launching campaigns, to analyzing performance and optimizing results. This is a results driven position and the right candidate will be comfortable extending themself to help reach Minute Media’s KPIs for 2024 and beyond!

What you’ll do:

• Optimize and scale Meta Ads strategy in the affiliate space. Own full funnel, from campaign creation and creative oversight, to ROI analysis and optimization
• Manage full creative process necessary for campaign success, from landing page creation to managing freelance graphic designer budget and creative oversight
• Create and manage campaign reporting cadence to brief and collaborate with internal stakeholders
• Contribute to other paid channel growth as needed across Google, Twitter, Youtube, Snapchat, TikTok, Reddit, etc

The expected salary range for this position is between $90,000 - $110,000 annually. Actual pay will be determined based on skills, experience, and location. This position is also eligible for performance-based compensation. The benefits available for this position include flexible vacation policy, 15 paid holidays, paid parental leave, health insurance, 401(k) retirement plan.

Brand:
Minute Media
Requirements:

• 5+ years relevant experience
• High proficiency scaling and optimizing full conversion funnel across Meta/Facebook Ads
• Experience strategically deploying multi-million dollar budgets across paid channels
• Experience leading team of media buyers, managing creative freelancer budget, and driving creative process
• Comfortability collaborating cross-functionally with product, business intelligence, growth, and editorial teams
• Experience in online sports betting/casino and/or affiliate marketing space a big plus

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minute Media participates in E-Verify.

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