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Form of workAbout Us: Artera is an AI startup that develops medical artificial intelligence tests to personalize therapy for cancer patients. Artera is on a mission to personalize medical decisions for patients and physicians on a global scale.
The Director of Marketing is responsible for helping to shape, execute, and support the Artera brand for commercial activities. This role entails increasing awareness and adoption of Artera's marketed products throughout the US. Additional work will include launching branded campaigns focused on clinicians and patients to promote commercial use of our tests.
Essential Responsibilities:
- Work closely with the VP of Medical Affairs to determine strategies to support clinician adoption of the Artera's products in their clinic
- Works closely with the Content Development & Strategy team (Med Affairs) to develop promotional materials for clinician and patients for websites, booths, and campaigns
- Works closely with Project Management to organize and track all tasks associated with establishing and maintaining efficient initiatives that support the company's business
- Establishes and maintains relationships with clinician champions throughout the US that would be promotional advocates for our commercial products
- Envisions and executes on branded campaigns that bring awareness of the ArteraAI Prostate Test and future commercial products to patients via social media, advocacy groups, conference programs, and commercial booths
- Foresees market changes and trends to envision impact and long-lasting campaigns that help differentiate Artera and its products
- Establishes Key Performance Indicators to measure success on product and launch performance, engagement initiative, and branding programs
Education and Experience Requirements:
- Minimum BA/BS degree
- Prior experience in Marketing with focus on clinicians and patient advocacy groups
- Prior experience with go-to-market campaigns and strategies
- Prior experience engaging with patients at commercial venues
Equal Employee Opportunity: At Artera, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients and physicians. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
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