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Company

Caesars EntertainmentSee more

addressAddressWestlake, LA
type Form of workFull-Time
CategorySales/marketing

Job description

POSITION SUMMARY

This position is responsible for the administration, operation, and direct management of the Marketing Department to enhance the overall successful operations of the property.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

The following statements are intended as general examples of the duties of this position and are not all-inclusive. Other reasonable duties may be assigned.

  • Ensure at all times operating principles are being adhered to:
  • Clean - Keep all areas clean and pristine.
  • Safe - Follow all safety policies and procedures.
  • Friendly - Use Family Style Service to provide superior guest service.
  • Fun - Have fun! Be interactive with all internal and external guests while maintaining professional standards.
  • Assists the Regional Senior Director of Marketing in the implementation of marketing strategies and tactics for a casino property.
  • Coordinates and implements day-to-day marketing initiatives including promotions, events, play, Caesars Rewards, entertainment, development of rules and marketing collateral.
  • Liaises between property departments for the effective implementation of marketing programs.
  • Coordinates between RDSM and operations departments
  • Administers and oversees activities of player development hosts including goal monitoring, call plan, sales tactics/promotions and customer feedback.
  • Manages on-property marketing personnel.
  • Provides input for marketing tactics and methods for the property.
  • Acts as a role model to other employees and always presents oneself as a credit to Isle and encourages others to do the same.
  • Manages operational expenses of the marketing department.
  • Aims to exceed property revenue targets and EBITDA goal
  • ORGANIZATIONAL RELATIONSHIPS

    The position is responsible to the General Manager for the successful performance of assigned duties and is responsible for the supervision and performance of the Marketing Department.

    EQUIPMENT/PHYSICAL SKILLS

    Ability to use all equipment associated with the position, including, but not limited to, the following:

    • Personal computer/printer
    • Copy/fax machine
    • Phone
    • 10-key calculator

    ESSENTIAL PHYSICAL DEMANDS AND WORK ENVIRONMENT

    Physical demands associated with the position include, but not limited to, extensive standing, walking and occasional lifting.

    Office Environment:

    Casino environment exposed to various temperatures, smoke, dust and fumes, bright lights and excessive noise levels. May include boat and/or floating barge, high rise hotel and atrium. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    ESSENTIAL JOB KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES

  • Must be a credible influencer and have strong reasoning skills.
  • Key skills: Communication (formal and interpersonal), financial analysis, planning, organization, team building.
  • Possess a strong understanding of mass marketing.
  • Understanding on the trends impacting casino visitation.
  • Ability to travel and excel within a multi-cultural organization.
  • ESSENTIAL QUALIFICATIONS, EXPERIENCE, EDUCATION, AND TRAINING

    • Bachelor's degree required
    • 3+ years' experience in casino marketing; at least 2 years' experience as a marketing leader (Director).
    • Multi-property experience is a plus.

    CERTIFICATES, LICENSES AND REGISTRATIONS

    Must have or be able to obtain a valid state Employee Gaming License, Alcohol Beverage Control Card, and a Responsible Vendor card. The ability to obtain and maintain any licenses, permits, insurance, or indemnifications necessary for the completion of duties and responsibilities associated with this position or for the protection of the Company's assets, employee or patrons.

    Director of Marketing and Caesars Rewards (Lake Charles)

    Refer code: 2386836. Caesars Entertainment - The previous day - 2023-02-06 07:25

    Caesars Entertainment

    Westlake, LA
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