Director Of Brand Marketing

About ElleVet Sciences

At ElleVet Sciences, we are committed to improving the lives of pets through science and innovation. As a leader in veterinary health, we are dedicated to providing effective, science-backed solutions for pets. Our mission is to combine cutting-edge science with care and compassion to create products that make a real difference. We are looking for a dynamic Director of Brand Marketing to lead our Brand Marketing efforts and help us continue to grow and serve pets and their owners around the world.

Role Summary

The Director of Brand Marketing will be a key member of the ElleVet Sciences marketing team, responsible for leading and executing our Brand Marketing strategy. This role requires a unique blend of creativity, leadership, and writing skills, as it encompasses overseeing Brand Marketing and creative direction functions.

• Develop and implement a cohesive Brand Marketing strategy that aligns with the company’s goals and objectives.
• Lead and inspire the Brand Marketing team (copywriting, graphic design, and social media)
• Oversee the creation and execution of engaging marketing campaigns that effectively communicate the brand’s value proposition and drive customer engagement.
• Collaborate with cross-functional teams to ensure brand consistency and to integrate Brand Marketing strategies with product marketing, sales, and other departments.
• Analyze market trends and competitor activities to identify opportunities and challenges, adjusting the Brand Marketing strategy as necessary.
• Manage the Brand Marketing budget, ensuring resources are allocated efficiently to maximize ROI.
• Provide creative direction to ensure all marketing materials and content align with the brand’s visual identity and messaging standards.
• Monitor and measure the effectiveness of marketing initiatives, reporting on performance metrics and making data-driven decisions to optimize strategies.
• Stay up to date with the latest marketing trends and technologies, continuously seeking opportunities for innovation and improvement.
• Craft compelling and consistent messaging across all marketing materials and channels.

• Over five years of experience in Brand Marketing to include time in a people leadership role.
• Proven track record of developing and executing successful Brand Marketing strategies.
• Exceptional writing and communication skills, with the ability to craft compelling messages for diverse audiences.
• Strong leadership and team management abilities, with experience overseeing direct reports.
• Creative thinker with a strong visual sense and attention to detail.
• Solid understanding of marketing analytics and performance measurement tools.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Passionate about the pet health industry and committed to the company’s mission of improving the lives of pets.
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. A Master’s degree is a plus.