Director, Membership Recruitment

Director, Membership

Organizational Overview

The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives. HRS is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary information resource on heart rhythm disorders. HRS’s mission is to improve patient care by promoting research, education and optimal health care policies and standards. HRS represents more than 7,500 cardiac pacing and electrophysiology professionals in over 70 countries.

HRS employs a staff of 49 dedicated professionals who work collaboratively to support the organization’s mission, guided by five values – Serve our Members, Commit to Individual Excellence, Foster Inclusive Human Connections, Trust the Team’s Collective Knowledge, Embrace Change. HRS is headquartered in Washington, DC with all staff enjoying a full-time remote work arrangement.

Position Summary

Responsible for creating and implementing Membership Recruitment and reactivation strategies and programs in alignment with the Society’s strategic plan. The Director reports to the AVP, Membership, Marketing and Communications, while working closely with the Senior Director of Member Service, the MarComm Team, and the Membership Committee to develop and execute plans that foster Membership Recruitment and reactivation.

Responsibilities

• Develop the annual member recruitment, retention, and reactivation strategy, plan, and goals for diverse membership groups: US, international, Affiliates, Allied Health Professionals, Physicians, Scientists, Trainees, FHRS, etc.
• Develop and maintain annual budgets to realize annual goals.
• Coordinate promotion of membership at HRS and non-HRS live events.
• Develop annual membership benefit packages and pricing. Collaborate with Senior Director, Member Service to leverage Salesforce data to inform the planning of offers, benefits, programs, pricing, discounts, messaging, etc.
• Coordinate with program leads to maintain accurate and up to date list of member programs and benefits and ensure information is available on HRSonline.org.
• Draw on a variety of quantitative (e.g., annual surveys) and qualitative sources (e.g., periodic focus groups and individual interviews) to collect member and nonmember feedback.
• From the qualitative and quantitative data discoveries, distill actionable insights (i.e., why do they feel that way) and optimize accordingly.
• Coordinate recruitment and acknowledgement efforts with sponsors for specific member segments, including industry and affiliated organizations.
• Work with volunteers to adjust the membership model and Society bylaws to ensure HRS continues to represent all stakeholders in the cardiac electrophysiology field.
• Increase the value of the Fellow of the Heart Rhythm Society (FHRS) designation for members, the field, and the public.
• Ensure clear communications about member programs among all communication channels, including websites, email, social media, HRS Communities, live events, and print.
• Coordinate closely with Marketing and Communications to ensure member recruitment and retention messaging is effective among the Society’s diverse audiences.
• Provide member perspective expertise to the MarComm staff throughout the year.
• Serve as the staff Liaison to the Membership Committee.

• Develop annual member engagement strategy. Collaborate with staff on tactics and execution to increase member engagement and satisfaction, while also informing staff of member interests. Engagement strategy to include all online channels (e.g., HRS Communities, social media) and in-person events (e.g., Heart Rhythm annual meeting, potential new regional meetings). Strategy should improve the selection and engagement of volunteers and leadership.
• Provide input to Senior Director, Member Service on member experience strategies.
• Provide input to Senior Director, Member Service regarding data collection of relevant information on members and prospective members to drive membership growth and increase engagement.
• Develop, lead, and serve as staff host for networking and orientation activities at the annual Scientific Sessions (e.g., Sunrise Social, FHRS induction ceremony).

Supervisory Responsibilities

Skills & Abilities

• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Knowledge of principles and methods for providing a comprehensive customer (member) experience and experience in implementing effective customer service experiences.
• Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records and other office procedures and terminology.
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Knowledge of business principles involved in resource allocation, production methods, and coordination of people and resources.
• Skill in organizing, planning, and prioritizing work; developing specific goals and plans to prioritize, organize, and accomplish work.
• Skill in coordination; adjusting actions in relation to others' actions.
• Skill in active listening; giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Skill in reading comprehension; understanding written sentences and paragraphs in work related documents.
• Skill in writing; communicating effectively in writing as appropriate for the needs of the audience.
• Skill in speaking; talking to others to convey information effectively.
• Ability to suggest and/or implement actions to improve operations and maximize the Society’s strategic plan.
• Ability to develop constructive and cooperative working relationships with internal staff and external stakeholders and maintaining them over time.
• Ability to analyze information and evaluate results to choose the best solution and solve problems.
• Ability to creatively use resources to increase the efficiency and effectiveness of work performed.
• Ability to perform successfully in a team-based project management culture; responsibly executes assigned projects, including meeting goals and deliverables, while working collaboratively with cross-functional teams to help ensure project success.
• Ability to balance multiple assignments and follow standard procedures to accomplish assigned tasks
• Ability to manage projects from implementation to execution.
• Ability to work on routine tasks independently and confer with supervisor on complex work assignments or unusual work situations.
• Ability to work effectively in a small staff environment.
• Ability to collaborate and coordinate diverse groups including volunteer leaders and members to work towards a common goal.
• Travel may be required.

Required Education and/or Experience

• Education: Bachelor’s degree (preferred)
• Experience: Eight (8) to ten (10) years sales experience or Membership Recruitment experience
  • Computer/System Skills: MS Office, Salesforce, project management tools.
  • Certificates, Licenses, Registrations: None

Other Requirements: None

HRS Statement of Diversity, Equity and Inclusion

HRS stakeholders share a common passion for accomplishing our mission to end death and suffering from heart rhythm disorders.

We believe our diverse backgrounds, experiences and interests are assets in reaching that goal, and we are committed to providing an inclusive environment in all of our activities, where everyone feels valued, respected, and welcome.

We strive to have organizational leaders who represent all aspects of our diversity and who promote the diversity, equity, and inclusion that are essential to our success.

HRS is an Equal Employment Opportunity employer.

Location

HRS is headquartered in Washington, DC. We are a full-time remote work organization.

How to Apply:

Apply online at https://www.hrsonline.org/careers; application package should include a cover letter, resume, and salary requirements for consideration.