AddressWhy USAA?
Let’s do something that really matters.At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!
The Opportunity
As a dedicated Director of Media and Social, you will direct, design and implement highly complex, multichannel media plans for USAA across channels including, but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Responsible for leading and developing a team of Marketing professionals that plan and execute media investments in order to deliver upon our strategic and operational priorities. Serves external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, campaign optimization and channel management.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC or Tampa, FL. Relocation assistance IS available for this position.
What you'll do:
- Directs the development and execution of highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated.
- Responsible for building and managing a high performing team, including individual development, performance management, training, development, and coaching.
- Presents and communicates media & social strategies, plans and executions to executive partners and stakeholders across the enterprise.
- Leads, influences, and collaborates with key stakeholders to ensure all deliverables fulfill requirements.
- Leads team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
- Oversees and monitors highly complex budget plans.
- Applies an expert understanding of analytics and measurement tools/techniques to provide media strategy support to brand and product line marketing management.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 8 or more years of progressive related experience in a marketing, sales, advertising and/or communications function, to include at least 6 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
- 3 years of direct team lead or management experience required.
- Demonstrated ability to manage and lead a comprehensive paid media plan, including internal team and external media agency oversight.
- Expert knowledge of traditional and emerging media leveraged across a broad array of marketing initiatives.
- Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals required.
- Expert-level business acumen in the areas of business operations, industry practices and emerging trends.
- Knowledge of federal laws, rules, and regulations to include: UDAAP, FED Regulation B (ECOA), FED Nondiscrimination, FED Discriminatory Conduct (FHA), FED_FTC Unfair or Deceptive Acts or Practices (UDAP), FED_FHA, Model Risk Management.
What sets you apart:
- Ability to influence broad group of stakeholders.
- Ability to educate and present across all levels.
- Comfortability owning a decision space.
- US military experience through military service or a military spouse/domestic partner
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
What we offer:
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $120,550 - $230,400.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
