Director, Marketing and Strategic Communications

SUMMARY: Boys & Girls Clubs of Southcentral Alaska is searching for a Director of Marketing and Strategic Communications. This position will involve working collaboratively with the entire team in order to create a detailed communication plan, including a social media strategy, marketing plan and brand awareness campaign. The communication plan will include elements from all portfolios within the organization and help to increase the brand of the Boys & Girls Clubs of Southcentral Alaska. The communication plan, social media strategy, and marketing plan will include both qualitative and quantitative analysis in order to report progress.

Boys & Girls Club Mission: To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.

Boys & Girls Club Vision: To provide a world-class Club Experience that assures success is within reach of every young person who enters our doors with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.

Boys & Girls Clubs of America Pillars: Through targeted and meaningful programs, Clubs are working to provide a world-class Club experience that ensures success is within reach of every young person. All members are on track to achieve our priority outcomes:

• Academic Success – Graduating from high school ready for college, trade school, military, or employment.
• Character & Leadership – Being an engaged citizen who is involved in the community, registering to vote, and modeling strong character.
• Healthy Lifestyles – Adopting a nutritious diet, practicing healthy lifestyle choices, and making a lifelong commitment to fitness.

Boys & Girls Clubs – Alaska Pillars:

• Provide diversity, equity, and inclusion (DEI)-centric, best-in-class child services and youth programming.
• Provide high-quality integrated, educational, athletic, behavioral, job skill development programming.
• Develop financial and funding models that ensure long-term sustainability.
• Hire and develop the highest skilled, qualified, and diverse workforce.
• Ensure proper administrative, staff and board, infrastructure/internal operations are in place to support BGC Alaska’s growth and development.

ESSENTIAL JOB RESPONSIBILITIES

Essential duties and responsibilities include, but are not limited to the following:

• Responsible for the execution of a strategic Marketing and communications plan from start to finish. Must understand, develop, and implement a communications plan at the strategic, operational, and tactical level to engage all stakeholders.
• Research, develop and provide as appropriate talking points for engagement with various entities to staff, public affairs guidance and strategies, and “sales sheets” for BGCAK clubs, programs, and initiatives.
• Prepare a social media strategy with a calendar of timelines.
• Work alongside Resource Development team, including board committees, to support its strategy, lead messaging, fulfill reports and recognize donors.
• Orchestrate marketing plans. This includes assigning responsibilities to community engagement manager, donor relations director, and events manager then overseeing to ensure successful completion.
• Work collaboratively with BGCAK staff to design and implement an alumni campaign and celebrate the BGCAK alumni.
• Work collaboratively with BGCAK staff to prepare and implement an annual communications and marketing budget.
• Maintain a Crisis Communications plan that includes an annual review of procedures. Connect with BGCAK staff to generate content for social media posts, creating appropriate and timely social media posts to compliment Club activities.
• Lead a team of Marketing and communications professionals. Set goals for performance that align with BGCAK’s strategic plan.
• Evaluate all communications and marketing activities and recommend strategies for improvement and growth.
• Track and measure success of all Marketing and communications campaigns.
• Create and publish various reports, brochures, pamphlets and other literature for specific audiences and markets.
• Visit Club locations, athletic events, childcare, and special events for photo opportunities.
• Create a detailed repository for photos, videos and testimonials.
• Maintain BGCAK website with current and emergency updates.
• Monitor website traf?c and sources to optimize web presence and search engine optimization.
• Design creative posts for BGCAK website.
• Provide support in writing, material development, and media relations for marketing, alumni and fundraising initiatives and campaigns.
• Work with local, statewide, and industry media to promote Boys & Girls Clubs – Alaska. Prepare subject matter experts for media interactions and be ready to represent the organization on the record.
• Work alongside Event Manager to create and maintain a calendar of events and promote accordingly.
• Additional duties as assigned.

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill or ability required:

• Bachelor’s degree in Public Relations, Journalism, Communications or related field; 4 years’ related work experience also accepted in lieu of degree
• Excellent writing, editing and oral communication skills
• Experience with desk-top publishing software
• Knowledge in social media, web, photography, and video
• Skill in managing multiple priorities and tasks concurrently and meeting deadlines
• Ability to maintain good relations with peers and general public
• Good problem-solving skills
• Creativity and high energy level
• Ability to maintain first aid and CPR certification
• Must pass a name-based and fingerprint criminal records background check annually
• Must participate in the Direct Deposit program for payroll disbursement.

Boys & Girls Clubs – Alaska is the state’s premier youth development organization. Our programs, training, and services reach over 5,000 children, youth, and teens every year across 20 communities. We are always looking for qualified professionals with a passion for improving young lives to serve as a member of our statewide staff.

Strong mission, vision, and values drive the Clubs’ work for the benefit of our youth. We draw on the wisdom of a diverse workforce to better understand and meet the needs of Alaska’s youth and the communities in which they live. Compensation and benefits are competitive to develop a strong staff and help them maintain a healthy work/life balance.

BENEFITS

• Professional Development & Tuition Assistance
• Advancement Opportunities
• Paid Time Off
• Eleven Paid Holidays
• Employee Assistance Plan
• Retirement Benefits
• Comprehensive Health Insurance Benefits
• Flexible Spending Accounts (Medical & Dependent Care)
• Employer Sponsored Disability Insurance
• Employer Sponsored Life & AD&D Insurance
• Voluntary Life, Accident, & Critical Illness Insurance

PHYSICAL DEMANDS

While performing the duties of this job, the employee is required to walk, sit, talk, see and hear. This position involves frequent repetitive motion and reaching with hands and arms. Must be able to occasionally lift and carry up to 30 lbs. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

WORK ENVIRONMENT

This role is primarily done in an office setting. The work environment is busy with occasional interruptions occurring, including visits from Club members, parents and staff.

Our organization participates in payroll through direct deposit and all employees are required to maintain a valid bank account during the course of their employment.

Boys & Girls Club of Southcentral Alaska is an equal opportunity employer. We are committed to the spirit and letter of all federal, state and local laws and regulations pertaining to equal opportunity. To this end, the Club does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, disability, veteran status or other protected status. This Policy extends to all terms, conditions and privileges of employment, as well as the use of all Club facilities.