Director For Customer-Centric Marketing

Job Description

Description

The Director for Customer-Centric Marketing will act as a core thought partner to the Chief Marketing Officer and the Head of Business Development.  This individual will work across the Marketing and Business Development organization to develop and lead a customer-centric marketing strategy to drive increased growth and a consistent marketing approach among SAIC’s various business groups. This position is open to remote/hybrid work. 

The successful candidate will be well versed in ABM (Account Based Marketing) best practices and leverage his or her knowledge to help drive SAIC’s go to market efforts, particularly around strategic growth areas. S/he will have the ability to establish credibility within the business groups engaging at all levels of the organization and presenting both a strong leadership profile and exceptional influencing/communication skills.

The Customer-Centric Marketing (CCM) Lead will create unified ABM strategies for SAIC clients and prospects and oversee the implementation of these strategies. This includes process development and the identification and prioritization of customer-centric thought leadership topics, events/sponsorships and digital campaigns, working in conjunction with internal and external content creators, marketing, creative, events, comms and business resources.

S/he will make and utilize data-driven decisions that will impact business performance; and advise the CMO and BD leadership team on incorporating research and data analytics into the company’s go-to-market efforts. The candidate will serve as a resource in developing, implementing, and measuring/tracking marketing initiatives to demonstrate impact on driving sales and revenue growth.

The candidate must embrace an enterprise-wide mindset and serve as a catalyst for growth, while connecting the marketing and business development functions. S/he will possess a deep and reliable understanding of the target accounts, buyer personas, and s/he will advise on how best to engage and nurture these targets.

Over time, s/he will build and develop a team with core strategic and best-in-class ABM marketing capabilities, and cascade capabilities throughout the business groups.  The candidate will anticipate key issues and ensure that exceptional marketing consultancy services are delivered to all sector and business unit managers and team members.

 

Qualifications

Bachelor's degree with 15+ years of experience in marketing, with depth in marketing strategy and account based or client centric marketing at a professional services and/or IT organization. Prior experience as a business partner to a large (~$1.5B in revenue with at least 5,000 employees), complex business within a public company is ideal; Ability to act as a strategic, data-driven leader in Marketing. MBA in Marketing and knowledge of the Federal govt. and/or DC market is a plus.

Exposure to working within a global IT services/Government Contracting business or demonstrated ability to learn the “ins and outs” quickly; Ability to build credibility quickly with business leaders.

Hands-on experience leading marketing strategy for business growth, e.g., tailored marketing, market segmentation, target company buyer personas, nurture campaigns, sales enablement, strategic events, partnerships, email campaigns, and other marketing channels.

A successful and progressive track record of marketing positions within nimble, action-oriented organizations characterized by collaboration and a strong focus on client service. This individual will have an appreciation for discipline and process but can demonstrate flexibility and innovation.

Target salary range: $175,001 - $200,000. The estimate displayed represents the typical salary range for this position based on experience and other factors.

SAIC accepts applications on an ongoing basis and there is no deadline.
Covid Policy: SAIC does not require COVID-19 vaccinations or boosters. Customer site vaccination requirements must be followed when work is performed at a customer site.

Overview

SAIC® is a premier Fortune 500® technology integrator focused on advancing the power of technology and innovation to serve and protect our world. Our robust portfolio of offerings across the defense, space, civilian and intelligence markets includes secure high-end solutions in mission IT, enterprise IT, engineering services and professional services. We integrate emerging technology, rapidly and securely, into mission critical operations that modernize and enable critical national imperatives.
We are approximately 24,000 strong; driven by mission, united by purpose, and inspired by opportunities. SAIC is an Equal Opportunity Employer, fostering a culture of diversity, equity and inclusion, which is core to our values and important to attract and retain exceptional talent. Headquartered in Reston, Virginia, SAIC has annual revenues of approximately $7.4 billion. For more information, visit saic.com. For ongoing news, please visit our newsroom.