Director Experiential Marketing

The pay range is $123,100.00 - $221,600.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
Experiential Marketing at Target is an integral part of the marketing mix and is leveraged to connect with everyone from the general public to influencers, media, business partners, community partners and team members. Within Target, experiential activations have played a large role in helping make Target an iconic brand - from an immersive holiday experience like Target Wonderland , to launching all our designer partnerships to creating a fashion show on the side of a hotel to Target's Annual Meeting with 20,000 attendees. Experiential excellence and innovation is part of Target's brand DNA.
As a Creative Director for Experiential you will be responsible to articulate strategy, influence creative and operationalize the experiential annual calendar. You and your team will lead creating immersive experiences for our guest that is relevant, fun, immersive, joyful and uniquely Target. As a part of your role, understanding the cultural landscape and Target's brand voice to infuse the work with an unmistakable Target approach, while seamlessly integrating a multicultural guest lens. You will influence and guide several multi-disciplinary business and creative teams toward an innovative, immersive expression of our brand. You will lead this marketing channel as COE from strategy, planning ,creative oversight, production, partner engagement, budgeting, to measurement. One of your key focuses will be to support and develop the talent on your team. You will manage external agencies and along with internal teams and collaborate with partners to bring business strategies to life. You will advance creative solutions and challenge conventional thinking and bring partners along from the Enterprise, ranging from Social, Comms, Media, and embed our Loyalty ecosystem and vendor partners.
About you:

• Four-year degree or equivalent experience
• 12+ years of experience in leading creative functions in retail, advertising, design or related industry
• Extensive experience in events
• Experience in leading teams with the ability to communicate vision in an inspiring way
• Demonstrated ability to synthesize information, think critically, and communicate effectively, including the ability to clearly present concepts and ideas, including abilityto interface with all levels of management
• Demonstrated ability to lead and develop people, including providing meaningful feedback and managing performance
• Ability to lead a team through challenging moments, keeping them motivated and results-focused
• Flexible to travel (some weekends included), as needed

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.