Director, Customer Growth - Goto Foods

The Director, Customer GrowthGoTo Foods will develop and manage marketing strategies and solutions in partnership with our Roark customer portfolio (with primary responsibilities for GoTo Foods) of national Foodservice customers to drive value, increase beverage incidence and profitability. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.

We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional project management skills.

RESPONSIBILITIES

MARKETING STRATEGY AND EXECUTION:

• Lead the development and implementation of total beverage marketing strategies founded on the overall Customer strategy, fully leveraging national marketing initiatives.
• Construct & deliver annual marketing calendars that shape and contribute to the Customer’s long-term planning process, as well as conducting Customer marketing stewardship reviews.
• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.

RELATIONSHIPS:

• Develop long-term Customer relationships with ownership of senior level marketing relationships to resolve and influence complex customer situations (franchisees & bottlers).
• Host key strategic meetings
• Act as a champion for both Customer and Coca-Cola Company imperatives internally & externally to deliver on our Growth Promise in all areas.
• Closely partner with Sales and Operations cross-functional teams, modeling our “One Team” approach, to drive the partnership and business.

INSIGHTS:

• Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
• Provide Customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
• Subject matter expertise leadership where needed.

Qualification & Requirements

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
• 5 – 10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Insights/Inspiration to Action
• Innovation/Future Pipeline Category
• Digital/Technology Ecosystem
• Guest/Brand Engagement
• Collaborative Business Planning/Long Range Indispensable Value
• Advanced Strategic Thinking & Application
• Robust Forecasting and Planning (Immediate & Long Term)
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
• Previous Customer/Channel Management experience
• Demonstrated personal leadership skills and influencing ability
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships

• Effective oral and written communication skills with the ability to create persuasive selling stories.

Location – Atlanta

Travel - Approximately 20%

Skills
Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation