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Director, Consumer Data Activation Lead (CRM) - Designer Fragrances - L'Oréal LUXE Division
New York, NY, New York
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Permanent
New York, NY, New York
Digital
Full - Time
13-May-2024
Job Title : Director, Consumer Data Activation Lead (Designer Fragrances)
Division: L'Oréal LUXE
Location: New York, NY
Reports To: AVP – CRM
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
What You Will Do:
The position is responsible for supporting the development of customer-centric programs that drive profitable, long-term relationships. The individual will apply a CRM approach and vision to drive data-driven activations across all consumer-facing channels. This individual will be responsible for managing and maintaining the activation, tracking and measurement of all brand owned data (1-P Data) across all activation channels including, but not limited to, email, media, social, etc. This role will be tasked with providing consumer insights that are data driven across the customer’s lifecycle and multi-channel touchpoints that can be applied within the business.
This individual will collaborate with multiple stakeholders including, but not limited to executive management, channel leadership, the brand’s consumer Activation Lead, media teams, external vendors, retailers & marketing partners to drive data driven programs and initiatives, with a strong focus on the direct to consumer eCommerce channel. They will work to support strategic brand objectives, launches, and activities; responsible for increasing conversion, repeat rate and segment & target customers more precisely, improving the number of active and loyal customers. This role will also partner and support the brand teams to action against annual plans that drive business results.
They will maximize all opportunities to cross-reference and merge learnings from multiple data sources, (i.e., CRM database and Retailer databases) to create multi-channel strategies.
What We Are Looking For:
Required Qualifications:
Oversee lifecycle marketing strategies which identify valuable consumers and opportunities that drive increased engagement and revenue.
Provide consumer insights support as well as audience development support for all digital media campaigns.
Blend brand marketing with direct marketing principles to deliver enhanced solutions and/or new recommendations to build the customer experience with line-of-site toward measuring and improving business KPIs such as ROI.
Create, refine and help optimize direct-to-consumer communications (including email, media, SMS and direct mail) with new martech and models
Manage external agency and multiple vendor relationships as related to CRM, loyalty, consumer marketing and database management
Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans and first party Data Activations.
Create and lead the development of brand analytics, segmentation analysis, and other analytical techniques to improve consumer insight, retention and loyalty.
Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Be the brand expert for all Consumer Data-related questions and insights
Partner with media and platform/site teams to drive development omni-channel programs and campaigns
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $140,100 – $172,720 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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