Director Brand Innovation And Market Insights

We are seeking a Brand Innovation & Market Insights Director who can accelerate our growth by creating, optimizing, and commercializing a dynamic and disruptive innovation pipeline for the human hair solutions category . The ideal candidate will inspire and challenge us to think differently about the hair extension category and product experience for the stylist and consumer.

This position will be critical in helping our brands deliver against the vision of developing the category and awareness as well as staying the market leader in hair extensions by bringing exceptional Innovation and product launches to the category. The ideal candidate will balance short term commercialization with long term innovation strategy.

Responsibilities

• With guidance from the SVP of Marketing and brand leaders, this person will own the innovation planning cycle from conception through execution for our portfolio of brands
• Partner with technical operations and legal to propose, test and validate innovation for best-in-class claims, education and Marketing segmentation as well as assessing proposed innovation coming from manufacturing
• Partner with the Marketing Director to lead in development of strong integrated product launches supported by 360 marketing campaigns
• Aid in creating innovation that maintains each brands’ unique identity with a strong point of difference in a competitive marketplace
• Lead multi-brand portfolio through processes and briefs submission for product development business case approval
• Leverage resources like syndicated data, consumer insights, and business/consumer, category and industry trends to help make decisions and collaborate cross-functionally enabling team to drive brand growth
• Develops a comprehensive understanding of the hair extension industry by conducting competitive deep dives to better understand the market dynamic
• When asked to dig into an unknown territory, this individual thrives on defining and tackling the plan, outlining the steps to take, making assumptions, and pressure testing the scenarios, ultimately landing on an informed recommendation
• In depth understanding of product P&L and components including pricing strategy, COGS structure, quality, brand portfolio evolution, sku offering, etc

• 5+ years in product innovation, R&D, or brand Marketing in beauty industry
• 5+ years leading large cross-functional projects - especially those with high levels of ambiguity - and gaining alignment with multiple levels of leaders
• Experience and understanding of the professional hair category is perfered but not required
• Strong strategic thinking with proven analytical skills- strong ability to work with other cross functional partners with a strong sense of ownership and accountability
• Strong interpersonal and leadership skills. Ability to effectively interface at all levels.
• Ability to balance multiple brands with similar products while delivering a distinct POD for each

Benefits & Perks

• Competitive Salary
• 401(k) with company match - $ for $ up to 4% - immediately vested.
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Access to hundreds of discounted beauty/hair products
• Opportunities for growth and advancement
• Fully remote work!

About Beauty Industry Group

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. In 2021, BIG received investment from the largest global consumer- focused private equity firm, L Catterton.

Today, with more than 500 team members globally, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.