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Form of workJob Description
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.
TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.
TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.
TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.
Job DescriptionOverview:
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Director look like?
We’re don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
We look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Directors are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least a year’s worth of experience managing junior-level staff members and have at least four years of prior professional experience.
What does a Director do day-to-day?
Our Directors work very closely with their team to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their client’s business needs, and use data to tell great stories. Directors also work closely with their VP to formulate a vision for their accounts, and then execute on that vision with their team of analysts. As such, Directors are mentors, managers, project managers, and thought leaders, all at the same time.
Qualifications- 9+ years of work experience in media or related field
- 4+ years in a managerial or supervisory role.
- Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
- Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
- Ability to develop frameworks for steering complex analytics projects.
- Strong analytical thinker with an abundance of intellectual curiosity
- Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Analytics
- Experience with other digital media and analytics tools such, Measurement Vendors, BI Software, Relational Databases.
- Experience with third party research partners such as MRI, Nielsen and comScore.
- Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
- Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
- World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
Preferred Experience:
- Experience managing and querying relational databases.
- Experience with ad verification tools such as IAS, Moat, etc.
- Experience with using or analyzing data form DMPs and DSPs.
- Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement.
Additional Information
Compensation Range: $130,000 - $180,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/17/2024.
