Digital Strategy Manager

About the job

We are a fast-growing franchise brand located in Central PA, is seeking a Senior Manager of Digital Strategy to join the company’s Marketing team. Supporting national and local initiatives across multiple platforms, this position will be responsible for representing the brand voice and personality and supporting our 130+ franchised locations. Reporting to the Senior Director of Marketing, the Digital Marketing Director will manage and execute the integrated marketing plan, working to drive sales, traffic and brand awareness.

Key Responsibilities

• Oversee the national digital advertising strategy for the seasonal marketing calendar, national promotions and micro-campaigns
• Execute the digital marketing strategy for the company including but not limited to: paid social media, email marketing, loyalty marketing, online ordering, delivery service providers, etc.
• Ensure that strategies and plans result in the highest possible business benefit and ROI
• Manage multiple critical priorities while meeting deadlines, executing flawlessly and delivering business results
• Effectively communicate recommendations, plans and results to Franchisees and other internal leaders
• Stay informed on industry trends and new ad formats, technologies, channels & platforms
• Create ‘off the shelf’ local tools and resources for Franchisees including new shop openings
• Implement co-branded marketing programs with 3rd party delivery and catering providers
• Support FranDev Marketing strategy to continue shop growth
• Collaborate with Creative & Brand Marketing within the marketing department
• Partner cross-functionally with IT, Operations, Development, and International teams
• Working closely with Brand Marketing, develop campaign briefs and create detailed project plans for seasonal launches, new initiatives, and campaigns
• Manage relationships with agency partners and 3rd party vendors

Desired Experience, Skills and Abilities:

• Bachelor's Degree in marketing, communications, journalism, business, advertising, or other related field of study preferred
• 5-7 years of marketing, advertising and digital media experience with a brand or agency.
• Restaurant, QSR., food, or beverage experience preferred
• Ability to organize and create process and efficiencies
• Functions at a high level with little supervision
• Has a talent for capturing a brand’s personality through visual and written content / Ability to write and edit communications and articulate the brand 'voice' in a creative, compelling, and witty manner
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner with a clear and organized communication style
• Lead and drive results even when operating within ambiguous situations
• Remains measured and calm under pressure
• Experience with Microsoft Office including Excel for reporting and creating PowerPoint presentations
• Experience with restaurant loyalty platforms, email marketing & social media platforms, Google Analytics, preferred

Job Type: Full-time

Pay: $112,368.00 - $135,211.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have experience as Digital Strategy Manager for any food or restaurant or beverage related industries?

Ability to Relocate:

• Mechanicsburg, PA 17050: Relocate before starting work (Required)

Work Location: In person