Digital Strategist

Digital Marketing Strategists at Thomas are the strategic decision makers for our Thomas Marketing Services (TMS) clients' full service marketing programs. Utilizing skills in marketing and project management, this role is instrumental in the successful execution of ever-evolving campaigns for B2B companies in the industrial/manufacturing sector.
The Digital Marketing Strategist leads their clients' campaigns, but also collaborates with clients' internal stakeholders to maximize marketing efforts while reinforcing the client's brand, digital presence, and voice. This role frequently leverages SEO, SEM, email, content development, social media, and paid advertising strategies for clients' programs. Team members in the Strategist role work closely with a cross-departmental team of functional marketing experts, share ideas with other Strategists, and report directly to a team Account Manager.
What you'll get:

• Great benefits including 4 weeks PTO, medical, dental, & 401K
• Summer Fridays
• Training and career growth opportunities
• Remote-first work opportunity

Responsibilities for our Digital Marketing Strategist Include:

• Ideate and manage the development, delivery, and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals
• Act as main customer contact for a $500k+ ARR book of clients
• Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance
• Set project timelines and milestones
• Organize, manage, and prioritize projects with cross-functional teams for deliverable creation
• Manage all CRM/database segmentation to accurately target audiences
• Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics in monthly and annual reporting
• Manage campaign performance reports and share results across teams to ensure constant program evolution
• Partner closely with the sales team on project kickoffs, mid-program program revisions, and end-of-year data reviews

Requirements for our Digital Marketing Strategist Include:

• 2 - 3 years' experience setting marketing strategy for B2B businesses
• Minimum 1 year of client-facing experience
• High proficiency with best practices for SEO, social media, email marketing, and blog writing
• Skilled at targeting specific goals, focused metrics and KPIs when setting strategy
• Experience with CRM (such as Hubspot, Salesforce) and website CMS (such WordPress) systems
• Stays in the know of new digital/media marketing techniques

Nice to have:

• Agency experience
• Industrial/manufacturing industry knowledge
• Experience with SEO tools such as SEMRush, AHRefs
• Certifications for Hubspot (email, Inbound), Google Analytics, Google Ads, or project management
• Worked with Hubspot, WordPress websites, Basecamp or other project management software

What we look for in our employees:
Inclusive: We believe that different perspectives and experiences are an asset to innovation. A fresh set of eyes and an open mind are vital keys to driving better business decisions. We take extraordinary measures to ensure all people and ideas are welcomed onto the team.
Curious: We ask, "What If...?" and constantly push the boundaries of what's possible. We pursue continuous improvement and encourage an unrivaled sense of vision and execution. We ask questions and continue to seek opportunities to learn, discover, and innovate. We don't fear the unknown.
"We Get Things Done" attitude: We're focused on being the very best at what we do. We accomplish this by working collaboratively until the job is done. Our team can overcome challenges, find solutions, and deliver excellence. We don't just meet expectations, we exceed them.
Thomas is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. Industrious believes that diversity is critical to our success in delivering great workplace experiences and is committed to creating an inclusive, mutually respectful environment that celebrates the diversity of our people. We seek to hire on the basis of merit, competence, performance, and business needs.