Digital Media Assistant

Position Type:
Technology/Network Specialist
Date Posted:
12/7/2023
Location:
Albuquerque School of Excellence
Date Available:
01/08/2024
Closing Date:
12/18/2023
Digital Media Assistant
Position Purpose
In this essential role, you will assist and manage intriguing visual media, email campaigns, and inviting website content. Grow on-line and in-person engagement, and perform a comprehensive digital outreach design across social media, email and the school's website.
Skills

• Social media marketing/management
• Google Analytics
• Digital Marketing
• Excellent verbal and written communication, presentation, and customer service skills

Essential Performance Responsibilities

• Collaborating with school administration and staff, directs the marketing of all active and upcoming campaigns
• Designs and creates marketing materials such as ad campaigns, press releases, website designs, logos, direct mail campaigns, social media, etc.
• Oversee interactions with public through implementing content strategies on Digital Media platforms
• Maintain school supplies such as directional signs, flags, welcome mats, and printed material
• Oversee installation of merchandising and marketing displays
• Conducts all business in a professional and ethical manner to serve clientele and increase the goodwill of the school
• Communicate with various departments to improve school image
• Complete website changes and updates through the school's content management platform, Content Management System
• Engage with the online community promptly, and proactively manage content calendars
• Assist in gathering estimates and sources for marketing initiatives
• Oversee social media and online reputation on behalf of the school, resolve inquiries and reply to reviews and posts on social media
• Maintain current working knowledge of social media and digital platforms, tools, practices, trends and capabilities, including but not limited to, Facebook, X, Instagram, Google+, LinkedIn, and YouTube.
• Monitor digital presence of other schools to keep pace with trends and relevant content
• Assist in daily administrative responsibilities including invoice reconciliation and general upkeep of marketing material inventory
• Stay informed about the latest trends, suggesting and implementing new strategies
• Monitor and analyze performance using analytics tools for continuous improvement
• Communicate effectively within a team environment

Additional Duties

• Other duties as assigned

Equipment

• Uses standard office equipment such as laptop computers, desktop computers, printers, copy and fax machines, possibly drone and telephone
• A smartphone capable of running applications and communication systems is required

Travel Requirements

• Travel may be required to market the school at certain events

Knowledge, Skills and Abilities

• Ability to use Digital Media effectively
• Must have knowledge of mass communication principles
• Must have the ability to develop digital designs and layout of content, be creative, use initiative, and ability to use various communications software and tools, such as camera, video and image editing
• Must have excellent oral and written skills in English
• Must have the ability to communicate effectively with the public
• Ability to gather data, compile and analyze information and prepare summary reports
• Knowledge of HTML5 and CSS3 preferred
  Physical and Mental Demands, Work Hazards
• Essential duties are performed primarily indoors and occasionally outdoors
• Equipment typically used in the performance of duties includes cameras, smartphone, computer, possibly drone, and relevant software
• Maintain a strict level of confidentiality regarding school information
• Proven ability to provide outstanding customer service
• Must have excellent problem-solving abilities
• Must be a detail-oriented, organized individual with the ability to multi-task
• Must be able to work in a fast-paced environment
• Must be able to deal with stressful situations in a professional manner
• Must be a team player
• Must be able to work various hours including weekends and holidays
• Must present self in a well-groomed, professional appearance
• Must be able to lift up to 25 pounds
• Must be able to work at a fast pace
• Must be able to handle stress effectively
• Must be able to maneuver around the office and the facility as needed to collect and distribute all necessary documents
• Must be able to sit for long durations of time
  Qualifications Profile
  Providing the required skill and knowledge for successful performance would be qualifying. Typical qualifications would be equivalent to:
• Physical ability to safely perform the essential job functions of the position.
• Excellent computer skills and knowledge, with an emphasis on social media platforms, Adobe software, Google Drive and Microsoft Office
• Must pass a school employment background check.

Education Profile

• Graduation from high school.
• College-level course work in Digital Media, Photography, and/or Creative Writing preferred.
• Associates or Bachelor's degree preferred.

FLSA Status: Non-exempt