Digital Marketing Manager

The Digital Marketing Manager is to execute against the Curio Wellness (CW) marketing strategy across multiple digital media platforms. This role with work in collaboration with the Curio and Far & Dotter Marketing Managers, as well as external creative and strategic agency to develop, plan and execute strategic plans on our digital properties in alignment with marketing priorities and specific brand/product campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The objective of this role is to grow and engage the Curio and Far & Dotter audiences, grow market share, and generate demand to help achieve the company’s revenue goals.

The Digital Marketing Manager will lead the optimization and growth of our owned digital channels including email, website, app, and blog. This person will also be responsible for discovering and executing on growth marketing digital campaigns, as well as:

• Map out email strategy and measure performance, making strategic recommendations for improved engagement.
• Develop and manage SEO and content strategy for our websites.
• Discover and execute digital growth strategies such as display ads, PPC campaigns, co-branded partnerships with customers (dispensaries) and more.
• Lead, develop and execute original, channel-specific content strategy to create an interactive brand experience for our audience.
• Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership.
• Lead all email strategy, deployments, performance tracking, reporting
• Make recommendations to drive better results
• Define program objectives and KPIs, analyze performance data to hit target KPIs, and provide reporting and analysis to senior leadership to support achieving monthly, quarterly and yearly sales and marketing goals.
• Make modifications to our website (Wordpress platform), such as: UX improvements, campaign landing pages, copy and content updates, product details and more.
• Manage 3P agency for web and digital projects.
• Manage digital budget.
• Create internal processes to help the digital efforts run more effectively.
• Drive the marketing components of the CW app, including performance and data analytics, push notification strategy, content strategy and managing other aspects of the app programming with the app developer and agency
• Responsible for implementing an e-commerce experience on CW digital channels
• Ensure that the Curio brand is properly positioned on customer menus across the state
• 5+ years working experience as Digital Marketing Manager in consumer products (B2B or B2C)
• Proven ability to develop strategic recommendations and present to leadership
• Experience in identifying target audiences, segmenting, and devising effective campaigns.
• Experience with Google Analytics, heat mapping, SEO analytics
• Excellent understanding of the full Digital Marketing mix
• Specific experience in email marketing strategies, evaluating and optimizing performance
• Strong analytical skills and the partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Ability to change priorities quickly and effectively
• Experience or willingness to approach duties with an entrepreneurial or start-up mindset, desire to jump in where needed
• Up-to-date with latest trends and marketing best practices
• Cannabis industry experience or knowledge of cannabis
• Degree in marketing or a related field

Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Must be 21 years old.

As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Ability to Relocate:

• Towson, MD 21204: Relocate before starting work (Required)

Work Location: Hybrid remote in Towson, MD 21204