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SalaryKiva Confections (www.kivaconfections.com) is a world-class cannabis-infused edibles company in California, the largest cannabis market in the world. Kiva's line includes Kiva Chocolate Bars, Terra Bites, Petra Mints, Lost Farms Gummies & Chews, and Camino Gummies. Our products are crafted from premium ingredients and thoughtfully combined with California cannabis. Since our beginning in 2010, our goal has been to create confections that redefine what a cannabis confection ought to be. By applying art and science, we ensure a deliciously consistent experience.
We have high-reaching growth plans as the legal market and consumer adoption expand. Key growth initiatives include ambitious platform innovation, outstanding marketing, geographic expansion, strategic partnerships, and more. We are resourced for this spectacular growth and looking for great people to help take us to the next level.
Are you a Digital Marketing enthusiast with a proven track record of developing and executing successful cross-channel strategies? Do you have a passion for the cannabis industry and a drive to lead innovative digital initiatives? If so, we have an exciting opportunity for you!
We are seeking a Digital Marketing Manager to drive our digital and web marketing strategies for Kiva confections, Camino, Lost Farm, Petra and Terra. In this role, you will be responsible for implementing content strategies, overseeing digital growth initiatives, and collaborating with internal and external teams to achieve business goals on both the cannabis and hemp digital platforms. Your role will be vital in enhancing brand presence, optimizing customer engagement through digital channels, and supporting our DTC efforts.
As Digital Marketing Manager, you will...
- Execute omni channel marketing strategies from optimization to reporting, ensuring alignment with company objectives.
- Manage digital advertising efforts, including budgeting and collaborating with Brand, Creative and E-Comm teams on ad creative for both cannabis and hemp sites
- Manages and grows the Digital Marketing Associate shared with the Director of E-Commerce
- Implement marketing strategies for third-party cannabis listing/ordering sites (e.g., Weedmaps, Leafly, I Heart Jane, Dutchie) to enhance brand presence and value for retail partners.
- Work with the Director of E-Comm and agencies to maintain and update best-in-class websites for our brands.
- Develop and implement SEO strategies to improve organic rankings and search traffic, with ongoing performance reporting.
- Maintain a monthly Digital Marketing calendar aligned with overall marketing initiatives and promotional activities.
- Collaborate with the creative team and brand managers to develop campaign assets that adhere to brand guidelines.
- Coordinate campaigns, and report on performance in collaboration with the Social Media and PR team.
- Analyze digital channel performance metrics to drive future marketing decisions.
- Generate monthly reports and assess the performance of all Digital Marketing campaigns on both cannabis and hemp sites.
- Understand technical limitations and opportunities working with a compliant heavy landscape
What we're looking for...
- Bachelor's or Master's degree in Marketing, Communications, or a related field.
- Proficiency in Digital Marketing tools (e.g., Web CMS, Google Analytics, etc.).
- 5+ years of experience in Digital Marketing, website management, and social media.
- Strong knowledge of social media platforms (e.g., Instagram, LinkedIn, Twitter, etc.).
- Proven track record of managing SEO/SEM, marketing database, email, and social media campaigns.
- Experience with third-party and e-commerce platforms.
- Strong numerical and analytical skills for data interpretation.
- Effective communication and project management skills.
- Genuine passion for and interest in the cannabis industry.
- Prior cannabis or hemp industry experience is a plus.
Please note, we consider a number of factors such as internal pay parity, relevant experience/skills, geographic location, etc.
Kiva Confections provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
Category: Personal Identifiers
Examples: Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number
Business Purpose:
- To comply with state and federal law and regulations requiring; employers to maintain certain records;
- To evaluate your job application and candidacy for employment;
- To obtain and verify background check and references; and
- To communicate with you regarding your candidacy for employment.
Category: Pre-Hire Information
Examples: Job application, resume, background check results, job interview notes, and candidate evaluation records
Business Purpose: Same as above
Category: Employment History
Examples: Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations
Business Purpose: Same as above
Category: Education Information
Examples: Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained
Business Purpose: Same as above
If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes.
