Digital Marketing Coordinator

At C&F Enterprises Inc. we strive to learn, improve, and serve everyday. From our customers to our employees, we have been a business partner of choice in our community for over 40 years. Representing many different brands, we are proud to offer home decor that can showcase your personal style in every room of your home. At C&F Enterprises Inc. We are looking for individuals who enjoy a team oriented environment, can demonstrate individual resourcefulness with an entrepreneurial spirit - the foundation of our success! We hope you will decide to join our family of dedicated employees.

Job purpose

This exciting creative position will be a part of the Marketing team and work on the planning and execution of short and long-term strategic marketing activities. We are looking for a creative and analytical individual who is a strategic thinker that effectively assesses a situation, opportunity, or challenge, creates a plan, and helps execute both individually and amongst a team. The Marketing Coordinator will have a special focus on Digital Marketing, and must successfully design, launch, and manage new responsive landing pages, emails, category headers, and product pages, as well as coordinate web-based marketing initiatives for a family of brands in the home and gift industry. This unique opportunity allows for work in both the wholesale and retail sides of ecommerce. This position works closely with the Marketing Manager and with cross-functional teams to accomplish the company's overall strategic goals, to promote and implement the company's core values and excellence in customer service. Responsible for maintaining strong relationships with internal customers.

Duties and responsibilities

Plays an integral part of the marketing team working on projects such as websites, print catalogs, tradeshows, Digital Marketing ads, social media, product copy, ecommerce, and more.

Daily Upkeep and Management of Multiple B2B and D2C Ecommerce Websites and Associated Efforts

Develop and Meet Monthly and Yearly Goals for Websites, Emails Programs, and Social Media Presence

Work Closely with The Marketing Team on the Design of Online Assets from Initial Concept to Finished Product and Execution

Utilizes Latest Trends and Best Practices in Digital Marketing to Implement Online Tools and Site Updates

Utilize Available and Generate New Sales Reports in Development of Online Promotions for Websites, Email, Ads to Increase Website Sales

Compile Monthly and Quarterly Report on Digital Initiatives and Provide Recommendations for Future Growth

Increase Organic Search Results, Redirects, and Search Engine Optimization for Both Wholesale and Retail Sites

Create Digital Marketing Project and Content Calendars for Social and Digital Platforms and Manage a Budget for Digital Ads and Efforts

Coordinate The Day-to-Day Development and Execution of Promotional Email Marketing by Following and Creating Marketing Campaign Calendars, Content, Relevancy, Smart Segmentation, Personalization, Testing Plans, and Prioritization for All Brands

Adhere to Brand Guidelines and Maintain Separate and Distinct Brand Images for Each Individual Brand

Stay Up to Date on The Latest Design Trends, Digital Platforms, Innovative Tools, and Competitive Landscape

Assist in Troubleshooting Website Issues to Include Working with Customer Service and Sales Reps on Customer or Internal Needs

Develop and Maintain a Social Media Marketing Plan and Execution to Grow the Company's Social Media Platforms (Facebook, Twitter, Instagram, Pinterest, Etc.) Across Multiple Distinct Brands (Includes both paid and non-paid social media tactics)

Establish an Influencer Strategy and Grow Influencer Relationships in Order to Grow Brand Awareness and Increase Sales

Develop and Execute Search Engine Marketing Plan and Budget in Order to Increase Website Sales

Supports Maintaining a Safe Working Environment and Focuses on Safe Work Habits

Maintains a Focus for Self and Team on Continuous Learning that will Enhance Skill Sets and Growth Opportunities.

Demonstrates a Commitment to C&F Enterprises, Inc. Core Values

The Position Responsibilities Outlined Above Are in No Way to Be Construed as All Encompassing. Other Duties, Responsibilities, and Qualifications May Be Required and/or Assigned as Necessary.

Skills

Experience with Shopify Website Platform

Experience with CMSs and PIMs

Experience with Search Engine Optimization, Search Engine Marketing, Google Analytics, etc.

Excellent Grammar, Spelling and Attention to Detail

Experience with Microsoft Office, Photoshop, Illustrator, WordPress and Basic HTML Coding Ability Experience with EPiServer a Strong Plus

Capable of Managing Multiple Projects with Varying Priority at One Time

Experience with HTML & CSS, and HTML Using Templates

Ability to Work Both Independently and In a Group Setting

Knowledge of Rugs, Furniture, Design and Home Decor a Strong Plus

Competencies

Creative Thinker, Excellent Listener and Stickler for Details

Passion for Digital Marketing

Proactive Self-Starter with Strong Analytical, Planning, Communication, and Project Management Skills

Hands-on Approach to Project Management

Positive Energy Level

Customer Relationship Management

Maintain Stable Performance Under Pressure, with Strong Time Management Skills

Independent and Looks for Opportunities for Self-Development

Qualifications

Bachelor's Degree or Equivalent, in Marketing or Business Administration or a Related Field

2+ Years' Experience Working in Online Marketing and E-Commerce with Proven Sales Growth

Sound Understanding of and Experience using Google Ads, Google Analytics, and Meta Business Ad Platforms to drive Online Sales

Sound Understanding of Marketing Principles

Ability to Work Extended Hours When/If Workload Required

Enthusiasm to Build and Maintain Relationships

Proven Experience Working for a Busy Ecommerce Company, Extending and Creating New Programs and Campaigns

Strong Organizational Skills with Meticulous Attention to Detail

Experience with Shopify, Acoustic, and EpiServer Platforms a Strong Plus

Physical Requirements

Sitting, Standing, Walking

Prolonged use of computer involved; use of hands and finger coordination; Specific vision abilities required by this job include close vision, distance vision. Color vision, depth perception, and ability to adjust focus.

Lifting: Raising or Lowering an Object From one Level to Another (Includes Upward Pulling)

Carrying, Pushing, Pulling Boxes, Catalogs, Sample Orders Up to 50 Lbs.

Direct Reports

None

The successful candidate must be able to pass a pre-employment background check and drug screening.

**No Recruiters/Agencies