Digital Marketer

Are you a Digital Marketer with extensive experience in the fitness industry? We are Coach Mark Carroll, a leading health and fitness company that serves hundreds of thousands globally, through our evidence-based fitness and nutrition methods at https://coachmarkcarroll.com/ and @coachmarkcarroll on Instagram.

We have an exciting part-time remote opportunity with huge potential for growth!

You must have experience working in the fitness industry in a marketing role.

Join The Coach Mark Carroll Team as a Digital Marketing Manager, where you will play a crucial role in enhancing our brand presence, executing marketing campaigns, optimizing lead generation and customer acquisition, and assisting with email marketing and social media initiatives.

Reporting directly to and supporting the COO, you will help to execute the vision of the CEO Mark Carroll, as we grow the brand.

THS IS A PART-TIME REMOTE CONTRACT POSITION

The ideal candidate will be available:
USA (EVENINGS) / AU (MORNINGS)

15-20 HOURS PER WEEK: 4-5 DAYS PER WEEK PREFERRED

This position has huge potential for you to grow with the company!

We're seeking an adaptable team player who can thrive in a fast-paced and dynamic environment with a small team. If you're ready for a role that offers new and exciting opportunities in the fitness space, apply now to be a part of our team.

TASKS & RESPONSIBILITIES:

• Lead brand strategy and ensure consistency across all marketing platforms, including graphics, messaging and copy
• Lead strategy and execution for improving lead generation (building email list) and improving customer acquisition
• Assist in planning & executing campaigns & writing creative briefs and keeping social media pages in sync with campaigns
• Assist with social media strategy and planning (Instagram, Facebook, TikTok, YouTube) and increasing followers
• Report on key metrics, marketing financials, & perform market research, and oversee ad campaigns
• Stay up to date on industry trends & provide new ideas
• Brief designers, copywriters, and ad agencies and ensure quality & timeliness of all project deliverables
• Assist with email marketing strategy and execution to help increase new customers and conversions and improve workflows
• Assist in social media community building & overall customer experience and automated sales tactics

EXPERIENCE:

• 2-4+ years experience in a similar digital/social media marketing role
• Proven marketing experience in the fitness industry required
• An understanding of sales funnels, customer acquisition & lead generation methods
• Experience in writing creative briefs and executing digital marketing campaigns including overseeing social media ad campaigns
• Experience in branding, social media and community building
• Skilled in email marketing and tools (i.e. Klaviyo, Drip ideal)
• Proficient in e-commerce systems (Woocommerce and/or Shopify, ClickFunnels) ideal
• Creative mind and forward thinker with fresh ideas and an eye for detail
• Self motivated & able to handle multiple projects at a time with tight deadlines

Job Types: Part-time, Contract

Salary: $30.00 - $40.00 per hour

Expected hours: 15 – 20 per week

Application Question(s):

• What is your availability to work (include days/times)? What is your timezone?
• What is your Instagram Handle?
• Please describe why you're interested in this position and why you would be a good fit? What is your experience in similar roles?
• Do you have any experience in fitness, or working in the fitness industry? Have you worked in a marketing role within the fitness industry? Please describe.
• What is your LinkedIn Bio? (optional)
• Do you have experience with email marketing tools (CRM i.e. Drip, Klaviyo), ecommerce tools (i.e. Woocommerce, Shopify)? Please describe your experience in these or similar tools.
• Please describe your experience in email marketing, email list growth strategies, converting email subscribers to customers, email segmentation, and email workflow creation.
• Please describe your experience in social media platforms including strategy, branding, community building and growth of accounts. Which social media platforms have you used?
• Please describe your experience leading digital marketing campaigns, including briefing designers, copywriters, and ad agencies? What were the specifics and results of some of these campaigns?
• Do you have any examples of your work you'd like to share? (emails, creative briefs, social media content, etc).
• Do you have experience reporting on marketing campaigns including key metrics, marketing financials, & performing market research, and overseeing/managing social media ad campaigns? Please briefly describe.

Experience:

• fitness industry marketing: 1 year (Preferred)

Work Location: Remote