Digital Content Specialist - Remote

Job Summary:
The Digital Content Specialist applies digital marketing and content writing knowledge and expertise to support website and Digital Content marketing initiatives across ***'s 14 divisions and 2,000+ sites of care . The Digital Content Specialist will work closely with the Digital Content Strategy, Operations and Content Marketing teams and collaborate with multiple business units, owners and key stakeholders to develop, repurpose, inventory and enhance content across HCA's 1,000+ consumer-facing facility and clinic websites.
The ideal candidate will develop , edit and optimized targeted content to help nurture engagement with patients through our facility and clinic websites. This role will also be important in how we help consumers and patients Client and access HCA services and other clinical capabilities, with the goal of helping them engage with HCA for their healthcare. Digital content includes, but is not limited to, information specific to medical conditions and/or treatment, health- and wellness-related material, marketing copy, video and graphics/visuals.
Responsibilities
Write, ghostwrite, edit or repurpose patient-centered copy for HCA facility and clinic websites
Proactively translate content intended for clinical audiences for publication and/or presentation to consumer/patient audiences, ensuring timely delivery in line with company marketing strategies and standards
Assist in deploying an enterprise Digital Content strategy that supports website and content consolidation, improves overall SEO health and authority and furthers HCA's commitment to delivering patient-centered experiences online
Partner with SEO specialists to incorporate targeted keywords to improve user engagement, search engine ranking and content authority
Qualifications & Skills: Essential responsibilities of the job

• Excellent writing skills and editorial ability
  • Can distill complex clinical ideas into easy-to-understand language
  • Has a journalistic eye, can figure out what makes the heart of a story and communicate clearly and effectively to the desired audience
• Bachelor's Degree plus 1-2 or more years of experience in a content marketing or journalism role; healthcare content experience is a plus, but not required
• Prior experience/documented ability to translate complex/technical content into consumer-friendly information on a grade-school reading level
• Demonstrates sound judgment and strong critical thinking abilities
• Uses a systematic approach to solve problems, and bases decisions on comprehensive analysis and outcomes evaluation
• Ability to ensure that content is congruent with HCA strategic goals and the promise of HCA to improve the patient experience and connect with patients in a language they understand
• Maintains exemplary professional interpersonal communication skills, is highly motivated, collaborates well with teams, and demonstrates good customer relationship skills
• Experience with digital marketing, online content strategy creation and management
• Foundational knowledge of SEO tactics related to content optimization
• Communicates daily with internal and external teams and stakeholders regarding project tasks.

Education : Minimum formal academic training which typically provides the knowledge and skills necessary for successful job performance. Indicate major, whether the degree is required or preferred, and whether or not additional experience can substitute for the degree.
Experience : Minimum relevant work experience necessary for successful job performance assuming the candidate/incumbent has the requisite education.
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws