Digital Consumer Insights Researcher

About Us:

Lee Enterprises is a leading digital company with a rich history of providing trusted news and information to communities across the United States. We are committed to delivering quality journalism and innovative marketing solutions that drive results. As we continue to grow and evolve, we are seeking a talented Digital Consumer Insights Researcher to join our Business Intelligence Team.

Overview:

As a Digital Consumer Insights Researcher with expertise in the web, app, and online media domains, you will play a critical role in shaping our digital strategies, enhancing user experiences, and influencing content creation. You will collaborate closely with cross-functional teams, using your extensive experience in Consumer Insights to drive data-driven decisions. If you are a seasoned researcher with a strong passion for the online media space and a desire to have a meaningful impact, we want to hear from you.

Key Responsibilities:

• Consumer Insights Research:

• Lead in-depth Consumer Insights research efforts to understand user behaviors, preferences, and expectations in the web, app, and other online media spaces (such as social platforms).
• Utilize a wide range of research methodologies, including surveys, interviews, focus groups, and usability studies.
• Digital Product and Content Analysis:
• Analyze user interactions with digital products and online content to identify areas for improvement, innovation, and optimization.
• Provide actionable insights for product development and content creation teams.
• User Experience Enhancement:
• Collaborate with the user experience (UX) team to improve the design, navigation, and overall digital experience.
• Apply user insights to inform design decisions and ensure user-centric product development.
• Competitive Analysis:
• Stay current with industry trends, competitive intelligence, and emerging technologies in the web, app, and online media space.
• Provide regular reports and insights to guide strategic decision-making.
• Data Visualization and Reporting:
• Create clear and visually engaging data visualizations and comprehensive reports to communicate findings to cross-functional teams.
• Cross-functional Collaboration:
• Work closely with Product, Marketing, and News to align Consumer Insights with business objectives.
• Collaborate with data engineers to ensure data accessibility and accuracy.

Qualifications:

• A minimum of 5 years of experience in Consumer Insights research with a deep focus on web, app, and online media.
• Proficiency in various research methodologies, including survey design, usability studies, and user interviews.
• Strong data analysis and visualization skills.
• Excellent communication and presentation abilities.
• Ability to work independently and in a team within a dynamic online media environment.

Pay Range: $80,000 - $110,000

Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities.  We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match.  We also offer generous paid time off to allow the flexibility to balance personal life and work.  This includes paid parental leave for new parents.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 74 markets in 26 states. Year to date, Lee's newspapers have an average daily circulation of 1.0 million, and our legacy websites, including acquisitions, reach more than 34 million digital unique visitors.

Lee Enterprises is proud to be an equal opportunity employer. We respect and celebrate diversity and are committed to creating an inclusive environment for all employees. For more information about Lee, check us out at www.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.