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Digital Campaign Specialist
Position Highlights:
- Position: Digital Campaign Specialist
- Location: Evanston, IL
- Full Time/Part Time: Full Time
- Hours: Monday-Friday, 8am-4:30pm
- Required Travel: N/A
We are a newly aligned organization, bringing together the best of NorthShore University HealthSystem and Edward-Elmhurst Health, with 9 hospitals, 25,000 team members and 6,000 physicians serving over a million patients from over 300 sites of care across the Chicagoland area.
Together, we share a common vision to provide vibrant, community-connected care with a focus on community connection, expert care close to home, and the value of people.
- We are investing in our communities to support closing health equity gaps and assuring convenient access to healthcare.
- We have regional centers of care that provide exemplary patient experiences and are always working to develop innovative care solutions.
- We are committing to being the best place to work, learn, practice, and receive care.
As the Digital Campaign Specialist at NorthShore - Edward-Elmhurst Health, you will help enable marketing and communications strategies using our enterprise customer relationship management (CRM). You will be responsible for building, testing and executing Digital Campaigns across email, text message and direct mail. You will leverage CRM to help deliver personalized campaigns and support patient journeys that facilitate service line growth and internal communications across all relevant touchpoints. You will be the point person for managing new requests from our health system's stakeholders and manage the CRM processes that ensure quality and successful campaign execution.
This role is part of the Digital Marketing team and reports to the System Director, CRM & Marketing Analytics. You will partner closely with colleagues on the Marketing and Communications team, and with team members across the health system, to develop CRM campaign plans; leverage creative assets to build campaigns; set up automations and journeys; segment campaign targets; conduct A/B tests; analyze campaign performance and optimize based on performance. This role requires strong organizational skills and a solid understanding of CRM best practices.
Essential Job Functions
- Manage CRM marketing campaigns, including campaign strategy development, building campaigns, segmenting audiences and tracking performance.
- Collaborate with key stakeholders across the health system to build, test and run campaigns that support our strategic goals.
- Build email campaigns using HTML, CSS and visual components. Configure campaigns and encode deliverables with tags that enable richer analytics reporting and optimization.
- Create and manage audience segmented lists using CRM system for outbound marketing campaigns.
- Continuously assess campaign performance and make improvements by creating campaign reports that analyze KPIs and identify trends. Provide key stakeholders with campaign results and recommendations for continued improvement.
- Collaborate with Integrated Technologies (IT) to set up segmented lists and create reports that analyze campaigns performance.
- Manage the CRM project request queue, oversee the distribution calendar and work closely with other departments to manage outbound communications.
- Manage library of customized email templates that align with brand identify and style guidelines.
- Assist with implementing new communication methods that help build external audiences through lead generating tactics.
- Support effective internal communications with our team members by using healthcare industry best practices.
- Manage patients' requests to change communication preferences and oversee CRM subscription to marketing communications.
- Conduct testing to drive conversions and explore new ways to enhance our patient experience.
Education, Experience & Licensure
Level of Education Required:
- Bachelor's degree in Business Administration, Communications, Marketing, or a related field.
Level of Education Preferred:
- Bachelor's degree in Business Administration, Communications, Marketing, or a related field.
Minimum Length and Nature of Experience Required:
- Two (2) or more years of relevant and/or progressive experience.
Minimum Length and Nature of Experience Preferred:
- Four (4) or more years of relevant and/or progressive experience in healthcare setup or a related field.
License and/or Certification Required:
- N/A.
License and/or Certification Preferred:
- N/A.
Special Knowledge and Skills Required:
- Proven experience in coding emails using HTML and CSS
- Experience with and knowledge of CRM and email marketing systems
- Experience managing email campaigns, from concept to completion, including strategy, copy editing and asset selection
- Experience with Adobe Photoshop and Microsoft Office
- Knowledge of project and task management tools is preferable (e.g. Monday.com, Asana)
- Strong organizational and communication skills
- Must be able to work independently and be reliable and dependable
- Creative thinking and attention to detail
Benefits:
- Career Pathways to Promote Professional Growth and Development
- Various Medical, Dental, Pet and Vision options, including Domestic Partner Coverage
- Tuition Reimbursement
- Free Parking
- Wellness Program Savings Plan
- Health Savings Account Options
- Retirement Options with Company Match
- Paid Time Off and Holiday Pay
- Community Involvement Opportunities
- Visa Sponsorship Available (Nursing and Lab roles)
NorthShore - Edward-Elmhurst Health is a fully integrated healthcare delivery system committed to providing access to quality, vibrant, community-connected care, serving an area of more than 4.2 million residents across six northeast Illinois counties. Our more than 25,000 team members and more than 6,000 physicians aim to deliver transformative patient experiences and expert care close to home across more than 300 ambulatory locations and eight acute care hospitals - Edward (Naperville), Elmhurst, Evanston, Glenbrook (Glenview), Highland Park, Northwest Community (Arlington Heights) Skokie and Swedish (Chicago) - all recognized as Magnet hospitals for nursing excellence. Located in Naperville, Linden Oaks Behavioral Health, provides for the mental health needs of area residents. For more information, visit NorthShore.org, SwedishCovenant.org, NCH.org and EEHealth.org.
When you work for NorthShore - Edward-Elmhurst Health, you will be part of an organization that encourages its employees to achieve career goals and maximize their professional potential.
Please explore our website (www.northshore.org) to better understand how NorthShore - Edward-Elmhurst Health delivers on its mission to "help everyone in our communities be their best".
NorthShore - Edward-Elmhurst Health is committed to working with and providing reasonable accommodation to individuals with disabilities. Please refer to the main career page for more information.
Diversity, equity and inclusion is at the core of who we are; being there for our patients and each other with compassion, respect and empathy. We believe that our strength resides in our differences and in connecting our best to provide community-connected healthcare for all.
EOE: Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor.
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