Digital Campaign Manager (Digital Fulfillment), Marlin Group

Digital Campaign Manager (Digital Fulfillment), Marlin Group

About the job:

The Marlin Group is an integrated network of media, tournament and expedition properties that collectively aggregate an engaged audience of big-game fishermen. The Digital Campaign Manager will serve an important function in fulfilling client campaigns across website, email and social media channels.

Job Profile:

The ideal candidate will have working knowledge of digital advertising, across different platforms and audiences, with proven experience in managing social media accounts toward the goal of audience development and activation.

Job summary:

The Digital Campaign Manager is responsible for managing digital marketing programs that support Marlin’s clients, and assisting with the execution of Marlin events. The position will report to the Marketing Director and work collaboratively with our clients, events, sales and channel teams to maximize campaign and event outcome, ensure client satisfaction and encourage repeat business.

Location:

Remote, but central or south Florida preferred.

Occasional international travel to support event marketing and operations will be required.

Key Responsibilities:

• Process incoming digital sales contracts in the CRM
• Collect and coordinate assets for sold, Digital Campaigns, working with both internal and external teams
• Ensure on-time campaign launch and delivery of all sold campaigns, as well as maintain inventory schedules and calendars
• Monitor and analyze campaign performance on a consistent basis to assess effectiveness, identifying strategies for maximizing campaign success
• Deliver mid and post campaign reporting to Marketing Director, sales rep and client
• Occasional travel to support on-site event operations and digital marketing for the event and partners
• Work collaboratively across multiple departments on event creative (banners, t-shirts, etc.) and digital assets

Required Experience, Skills and Education:

• Bachelor’s degree in marketing, advertising, event planning, communications, journalism or a related field
• Relevant campaign management or marketing experience
• Some international travel required including working weekend events
• Experience with Adobe CC or other marketing design tools
• Strong experience with social media campaign execution (Facebook, Instagram, Tiktok and YouTube)
• Ability to think and work across several different marketing and media-related disciplines
• Exceptional client service and overall customer-service orientation
• Ability to interpret and analyze data to form unique insights and make strategic decisions and recommendations, working with ad performance tracking tools such as Google Ad Manager, Google Analytics, Meta Business Suite, etc.
• Experience and passion for boating and fishing a plus
• Understanding of traditional print as a marketing channel a plus

About The Marlin Group:

The Marlin Group is the world’s largest big-game fishing network. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica, Los Cabos Billfish Tournament, Scrub Island Billfish Series in the BVI, and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of Bonnier LLC, an outdoor adventure company that fuels passion for fishing, motorsports and hunting.