Address
Form of work
SalaryBe unstoppable with us!
T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!
Digital Business Manager owns key segments of the digital experience and leads in achieving desired outcomes. Using consumer and market insights, this role defines and influence innovative experiences that increase customer satisfaction, drive online sales, and reduce costs. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. They influence and support new features and functionality launches to increase activations and support the overall customer experience.
Digital Marketing Manager embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills with a strong bias for action, and a spirit of curiosity to find opportunities to deliver impact.
RESPONSIBILITIES
- Define and execute web activities to support business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant data and insights to inform and optimize campaign and site performance
- Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences
- Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results
- Communicate marketing objectives, strategy, and milestones to key stakeholders
- Optimize outcomes by analyzing performance, behavioral, customer and market data and insights
- Develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital using consumer and market data and insights
- Lead transformation through continual optimization and building efficient and scalable processes
- Codify learnings and share best practices across teams
KNOWLEDGE, SKILLS, AND ABILITIES
- Ability to distill complex and multi-facited strategies and articulate narratives into slide format
- Ability to source and manipulate complex data sets, including leveraging pivot tables and V-lookup
- Web Content Management: Skilled at managing content portfolios and how to govern allocation and optimize for business goals
- Tableau: Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau
- Segmentation: Ability to develop customer segments and tailored content to increase engagement and drive business outcomes
- Market Research: Ability to identify and drive A/B test methodology and implementation, leverage research methods to attain customer insights and inform strategy preferred
- Ability to identify process improvements to increase team efficiency and cost reduction preferred
- Ability to do light html or other web language manipulation preferred
- Ability to write basic SQL preferred
QUALIFICATIONS
- Bachelor’s Degree in business, marketing, information technology, or related field; Advance degree preferred
- 4 years of experience in Digital Marketing, Digital Merchandising, eCommerce or similar field
- 4 years of e xperience using data and metrics to measure impact and determine improvements
- 4 years of Cross-functional project management experience
- 4 years of Internet B2C commerce experience responsible for site merchandising
- 4 years of direct experience working in wireless or other e-commerce
- At least 18 years of age
- Legally authorized to work in the United States
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to paid 12 holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short and long term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
We don't stop there- eligible employees can receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing!
T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
