Address
Form of workDigital and Marketing Coordinator
Location: Corporate Office – Elk River, MN
Job ID: 2571
Benefits to Working at GA:
Location: Corporate Office – Elk River, MN
Job ID: 2571
Benefits to Working at GA:
- 10 Holidays
- Monthly Wellness Initiatives
- Employee Support Program
- Collaborative Work Environment
- Supportive Team Culture
- Free Gym Membership – Club GA & Gym 365
Schedule:
- Full Time
Position Summary:
The Digital and Marketing Coordinator role is a dynamic position responsible for driving the digital communication and campaign strategy for Guardian Angels, a leading senior living community. This role involves developing and executing comprehensive social media strategies aligned with organizational goals, collaborating with diverse teams, and crafting engaging content.
From monitoring industry trends to planning and executing paid social media campaigns, the coordinator ensures a strong online presence. Additionally, they analyze automated email campaigns, maintain website content accuracy, and implement enhancements based on user feedback. Collaborating closely with Marketing, HR, and Operations, the Coordinator takes a holistic approach, contributing to community outreach, identifying referral sources, and representing Guardian Angels at various events. This role is pivotal in maintaining brand consistency, optimizing website performance, and fostering meaningful community engagements.
Job Duties:
Digital
Social Media:
The Digital and Marketing Coordinator role is a dynamic position responsible for driving the digital communication and campaign strategy for Guardian Angels, a leading senior living community. This role involves developing and executing comprehensive social media strategies aligned with organizational goals, collaborating with diverse teams, and crafting engaging content.
From monitoring industry trends to planning and executing paid social media campaigns, the coordinator ensures a strong online presence. Additionally, they analyze automated email campaigns, maintain website content accuracy, and implement enhancements based on user feedback. Collaborating closely with Marketing, HR, and Operations, the Coordinator takes a holistic approach, contributing to community outreach, identifying referral sources, and representing Guardian Angels at various events. This role is pivotal in maintaining brand consistency, optimizing website performance, and fostering meaningful community engagements.
Job Duties:
Digital
Social Media:
- Responsible for the digital communication and campaign strategy; including social media, online advertising, company app, website, and email.
- Develop and execute a comprehensive social media strategy to align with organizational and community goals.
- Collaborate with individual communities to craft comprehensive quarterly social media content calendars.
- Lead cross functional team efforts including collaborating effectively with Marketing, HR, Life Enrichment, and Operations among other groups.
- Monitor industry conversations and competitor activities to identify opportunities and challenges.
- Stay up to date with industry trends and platform updates to optimize strategies.
- Create and curate high-quality, engaging content for various social media platforms (e.g., Instagram, Facebook, LinkedIn) and internal company app.
- Develop multimedia content, including graphics, videos, reels and written posts.
- Monitor social media channels for brand mentions and engage with the audience.
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Plan and execute paid social media campaigns to promote available apartments and services.
- Track and analyze campaign performance, providing insights and recommendations for improvement.
- Prepare regular social media reports on key metrics and provide recommendations for optimization.
- Coordinate with influencers and other partners to amplify reach.
Email:
- Analyze data from automated email campaigns and offer insightful recommendations for enhancement.
- Develop email marketing strategies that engage prospects.
- Create a testing strategy to optimize results of current email campaigns.
Website:
- Regularly update and maintain the organization's website content, ensuring accuracy and relevance.
- Implement website enhancements and improvements based on user feedback and analytics.
- Coordinate with various departments to gather and update website content.
- Ensure consistency in branding, messaging, and visual elements across the website.
- Monitor and optimize the website's user experience to enhance usability and accessibility.
- Implement best practices for navigation, design, and functionality.
- Utilize web analytics tools to track and analyze website performance.
- Generate reports on key metrics and provide insights to improve the website's effectiveness.
Marketing
- Develop, maintain and improve community outreach efforts.
- Identify new and potential referral sources and strategies to educate. Target markets will include but are not limited to; senior housing providers, independent living, assisted living and Memory Care providers, skilled nursing providers and hospitals, area support organizations, real estate professionals, clergy, social service organizations, civic and professional organizations and internal resident population.
- Develop and maintain a dynamic database of community contacts while identifying opportunities in the marketplace for both IL/AL and Memory Care.
- Assist in preparing and planning outreach budget.
- Develop annual plans to develop partnerships and engagements with local community - Albertville, St. Michael, Otsego, Rogers, Elk River and more.
- Maintaining a calendar for outreach events and works closely with community partners to assist with planning and executing various outreach events.
- Attends community events and represents Guardian Angels at such events as farmers market, bingo, golf outings, expo’s, company picnics, and other promotional events.
- Represent Guardian Angels at community and professional events to ensure the community is well-informed of our capabilities and product offerings.
- Assists with the development of promotional and Marketing materials.
Qualifications:
Education:
- Bachelor’s Degree required. Preferred education in the field of digital, marketing, communications, business or related fields.
Experience:
- Three to five years’ experience with digital marketing.
- Project management skills in time management.
- Knowledge of social media and other basic marketing platforms.
- Detail-orientated with the ability to manage multiple projects at a time.
- Excellent verbal and written (read, write) communication skills.
- Creative/strategic thinker.
- Strong customer service skills, friendly, enthusiastic and positive attitude.
- Self-motivated, ability to prioritize.
- Maintains good attendance and punctuality.
- Some evenings and weekends required.
Mission:
Guardian Angels provides exceptional health care, housing and supportive services to seniors and their families in the spirit of Christ's love
About Guardian Angels:
Guardian Angels Senior Services is a trusted provider committed to the well-being of seniors through a range of specialized offerings. With a focus on personalized care, our dedicated team ensures that individual needs and preferences are met with compassion and expertise.
We serve more than 3,000 individuals and their families each year in the communities of Albertville, Becker, Elk River, Otsego and Zimmerman. We are blessed with a dedicated, compassionate staff of approximately 500, as well as hundreds of volunteers, members of the Friends of GA and loyal donors.
EEO/AA
