Digital Advertising Specialist

We’re hiring! Emerald Digital is looking for a full-time Digital Advertising Specialist who will own responsibility for setting up, optimizing, and reporting on Digital Advertising campaigns for clients. This position is primarily focused on paid search, display, programmatic, and social advertising platforms. In our fast-paced, dynamic environment, Digital Advertising Specialists are key contributors toward the development and implementation of client strategy, tailored to our clients’ specific goals and objectives. You will establish KPIs and other metrics to ensure we are hitting campaign goals and continuously monitor the effectiveness of these programs to ensure we are driving value and ROI. You have a knack for analytics, are results-oriented, and stay curious in your approach.

Professional Competencies:

• Exceptional quantitative / analytical skills
• Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
• Ability to communicate professionally in presentations, on client calls, and via email
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative Digital Advertising solutions
• Adaptive to change, flexible
• Positive attitude and team spirit
• Experience or interest in B2B is a plus
• Experience or interest in building products industry is a plus

Qualifications:

• Bachelor’s degree in advertising, marketing, communications (or a related field) or equivalent experience
• Qualified candidates will generally have 2-5 years of hands-on Digital Advertising experience
• Demonstrated proficiency with search, display, programmatic, and social advertising platforms and tools such as Google   Adwords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, Programmatic platforms such as Taboola, StackAdapt, etc.
• Proficient in Looker Studio, and/or other comparable data analytics and visualization tools
• Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
• Proficient in conducting SEO research through tools like SEMRush, Moz, SpyFu, or ScreamingFrog
• Familiarity with self-serve ad platforms such as Amazon Ads, Pandora AudioGo, Spotify Ad Studio, Choozle, or AdRoll is a plus
• Proficient in Microsoft Office Suite of products, expressly Excel and PowerPoint
• Basic understanding of HTML, CSS, and JavaScript is preferred
• Experience with marketing automation is preferred but not required