Data Analyst Technical Marketing Specialist

Genesis Health Clubs is seeking a highly skilled and motivated Data Analyst/Technical Marketing Specialist to join our marketing team. The ideal candidate will possess a strong background in data analysis, Technical Marketing, and digital marketing tools. As a Data Analyst/Technical Marketing Specialist, you will play a critical role in optimizing marketing strategies, improving performance, and driving revenue growth through data-driven decision making and technical expertise.
Responsibilities:

1. Conduct data analysis using SQL to gather insights and provide recommendations for marketing strategies, campaign optimization, and performance tracking.
2. Create and deliver regular data visualization and reporting using tools such as Tableau, Power BI, or other relevant software to communicate marketing performance and provide actionable insights to stakeholders.
3. Manage and optimize Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance analysis to ensure maximum ROI and drive qualified traffic to our digital assets.
4. Utilize Google Analytics to analyze website traffic and user behavior, identify areas for improvement, and make data-driven recommendations to optimize website performance and drive conversions.
5. Implement and manage Google Tag Manager to track user interactions and events on the website, set up goal tracking, and ensure accurate data collection for analysis.
6. Lead conversion rate optimization efforts, including A/B testing, landing page optimization, and UX/UI enhancements to improve conversion rates across digital channels.
7. Collaborate with the web development team to implement technical SEO best practices, including optimizing website structure, meta tags, schema markup, and other SEO elements to improve organic search visibility and rankings.
8. Utilize HTML and CSS to create and modify landing pages, email templates, and other digital assets as needed for marketing campaigns and initiatives.
9. Stay updated with the latest digital marketing trends, technologies, and best practices, and make recommendations for incorporating new tools and strategies to improve marketing performance.

Qualifications:

1. Bachelor's degree in marketing, data science, computer science, or a related field.
2. Strong proficiency in SQL for data analysis and manipulation.
3. Demonstrated experience with data visualization and reporting tools such as Tableau, Power BI, or similar.
4. In-depth knowledge and experience with Google Ads, Google Analytics, and Google Tag Manager.
5. Familiarity with Conversion Rate Optimization (CRO) concepts and A/B testing.
6. Proficiency in HTML and CSS for website and landing page modifications.
7. Understanding of SEO best practices and experience with technical SEO.
8. Excellent analytical and problem-solving skills with a keen attention to detail.
9. Ability to work independently and collaboratively in a fast-paced environment.
10. Strong communication skills, both written and verbal.
11. Ability to multitask, prioritize, and manage time effectively.

If you are a data-driven marketer with technical expertise in digital marketing tools, and you are passionate about optimizing marketing strategies to drive results, then this role is for you. Join our team at Genesis Health Clubs and contribute to our mission of helping individuals achieve their fitness and wellness goals. Apply now!
Genesis Health Clubs
Genesis Health Clubs now has 60 locations! Genesis offers the most well rounded fitness experience in the Midwest. Each location provides cardio and weight training equipment, group fitness classes, personal trainers, yoga, Pilates and much more. Membership opportunities include single, couple, family and corporate. You'll find that our facilities, services and professional staff offer you everything you need to achieve your health and fitness goals.
Each club also provides specialized amenities and services including child care, tanning, basketball courts, steam rooms, tennis courts, Yoga/Pilates studios and more.
For those who would like the guidance and motivation of a fitness expert, Genesis can provide nationally certified personal trainer who can help guide and teach members how to get in shape safely and effectively. Our personal trainers genuinely care and work to help members succeed. Because our members are one of a kind, their exercise plan should be too.
Genesis offers a wide-range of classes including step aerobics, Zumba, cycling, to muscular strength and Group Power to kick boxing and mind-body offerings like Pilates and yoga.
Genesis Health Clubs also operates many other brands in the fitness and family entertainment spaces including Trampoline Parks, Water Parks, Ice Skating Facilities, Meal Prep Services, Baseball Tournament Facilities, and much more.
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