Data Analyst

Who we are

KCRW is a public media leader and the cultural voice of Los Angeles. We are the home for sounds, tastes, ideas and experiences that are new, next and unexpected. We are a community that is original and daring, bringing joy and connection through emerging music, local and NPR news and cultural exploration. And because we’re free, everyone is welcome.

How You’ll Make an Impact

As we continue to expand our reach and engagement, KCRW is seeking a Data Analyst to join our team and play a pivotal role in data-driven decision making.

Reporting to the Chief Audience Officer, the Data Analyst will work across the organization with the following key responsibilities:

Data Visualization and Reporting:

• Acquire, organize, and manipulate complex, large-scale data from disparate sources

• Develop, implement, and maintain leading-edge analytics systems, taking complicated problems and building simple frameworks that communicate key performance metrics and insights to stakeholders

• Ensure data accuracy and consistency

• Collaborate with key stakeholders on performance benchmarks and milestones as related to business goals

• Create best-practice reports based on data mining, analysis, and visualization

Content Performance Analysis:

• Analyze and assess the performance of content across various platforms including broadcast and digital/social, owned and third party, to identify trends and opportunities for growth through analysis of complex datasets

• Provide insights on content preferences, audience behavior, and engagement metrics to enhance content strategy

Platform Expansion:

• Research and analyze new digital platforms and technologies to identify opportunities for expansion

• Develop data-driven recommendations for KCRW’s presence on emerging platforms, ensuring maximum reach and engagement and opportunities for membership acquisition

Event Analytics:

• Evaluate success of events by analyzing attendee data, engagement levels and conversion rates

• Collaborate with the marketing and events team to optimize strategies and improve overall impact, including partner, location, and revenue analysis

Conversion Analysis:

• Implement and analyze conversion funnels to understand user behavior and identify areas for improvement

• Collaborate with cross-functional teams to optimize user journeys and increase conversion rates, with a specific focus on driving membership

Membership Growth Strategies:

• Work closely with the marketing, membership and development teams to develop strategies for acquiring and retaining members

• Work closely with our Salesforce Admin, membership and development teams to analyze member data to understand preferences, patterns and churn rates, providing actionable insights for membership growth

What You’ll Do

• Acquire, organize, and manipulate complex, large-scale data from disparate sources

• Build automated, scalable, and integrated analysis models using modern data architectures

• Conduct campaign, product, content and audience analysis for company priorities

• Develop and report on key metrics to measure success and provide recommendations for current and future initiatives

• Communicate effectively, distilling insights into concise and compelling data-driven stories and socialize broadly with internal teams across levels and functions

What You’ll Need

• Bachelor’s degree in data science, statistics, business analytics or a related field

• 5+ Years of proven experience as a Data Analyst in content, entertainment or related industry

• Experience manipulating large datasets and interpreting data trends from multiple disparate data sources

• Proficient in data dashboards and visualization tools such as Tableau or Power Bl.

• Proficient in data analysis tools such as SQL, Python, or R.

• Familiarity with social media platforms and streaming services (TikTok, FB/IG, Youtube, Spotify, Apple), and new technologies

• Familiarity with CRM platforms (Salesforce, Hubspot)

• Familiarity with Nielsen broadcast metrics

• Strong time management with ability to work in a fast-paced environment across multiple priorities and teams

• Excellent communication skills

• A love for Los Angeles

What We Offer

• The applicable annual salary range for this position is $75,000-$90,000, which is dependent on a variety of factors including; relevant experience, location, business needs, and market demand.

• Sick leave award

• Vacation leave accrual

• Paid holidays

• Health insurance (including medical, dental, vision, FSA, life and AD&D) eligibility

• 403(b) with company match

• Passionate office environment surrounded by an incredible community of curious and talented colleagues

• KCRW is a qualifying employer under the Public Service Loan Forgiveness (PSLF) program - read more here to determine your eligibility

KCRW aims to be representative of Southern California, and candidates with traditionally underrepresented backgrounds and perspectives are encouraged to apply. KCRW is an equal-opportunity employer and actively recruits to promote diversity in our workforce. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, status as a parent, national origin, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors.