AddressThe CRM Intern will engage and activate guests to visit the parks during the spring, summer and fall operating days. Duties include managing Text Message program, crafting copy, visual design, building and executing digital campaigns within the CRM platform, in tandem with and guided by the CRM Email Marketing and Season Pass Loyalty Managers. Training will be provided for proprietary tasks.
This is an in-office position.
Responsibilities:
- Research and implement SMS/MMS marketing best practices, develop SMS messages for the parks, including drip campaigns, segment-specific campaigns to drive visitation, conversion, upsell, and operational communications.
- Develop creative to promote and drive Loyalty and Pass Perks program success, including emails, text and MMS messages, and ad tiles for outbound emails to portfolio, and work through post-delivery analytics to determine effectiveness of campaigns down to the various measurable components of each delivery within each channel (email, text, digital ad space).
- Learn the identities and overarching brands of the parks to facilitate ease of builds; learn the primary tools leveraged by the CRM teams for developing and deploying campaigns across the various CRM-owned channels (Email, Texting, Digital), and develop skills to lend themselves to successful execution of the role.
- Review delivered email proofs, suggest or make minor edits in consultation with CRM leads or designated park liaisons, and prep for deployment.
Qualifications:
- College Junior or Senior or recently graduated college senior.
- This is a local, in-office, NON-remote role
