Creative Director

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!   

Job Description

Do you understand the power of creative expression to move business strategies forward, faster? Do you have proven experience in building brands from the ground up to go for growth?  As BBNA’s Creative Director you’ll be overseeing a world-class portfolio of brands, creating a team and agency network to deliver compelling brand expression in support of our corporate strategies, having a profound impact across 2D, 3D, digital and experiential design.

From defining our brand strategies, through to leading brand systems design, and partnering to transform our digital experiences, this is a highly creative and strategic role sitting at the intersection of strategy, design and execution within the marketing leadership team.

Responsibilities

• Leads creative vision and strategic creative design direction for BlueScope Buildings and the brands within its portfolio, Butler Manufacturing, Varco Pruden, BlueScope Construction and BlueScope Properties Group.
• Partners with brand and marketing leaders to ensure alignment of brand creative and content development, to support brand vision, corporate priorities, marketing, sales and channel targets.
• Leads creative direction for all brands, all digital properties, content development, campaign assets, sales tools, and core-branded and co-op touchpoints, inc. channel marketing programs.
• Leads efforts to generate impactful ideas, ensuring consistent and relevant brand expressions through all lines of business, channels, platforms and creative disciplines.
• Leads the development of a creative studio, building bench strength and associated processes, systems and infrastructure to manage workflow, reporting and business impact.

Creative Strategy

• Develops and implements long and short-term creative strategies for building and forwarding the BBNA brand portfolio, to deliver against defined strategic priorities and strengthen brand value and sales.
• Applies customer and business insights to build innovative creative strategies that enable the brand to show up with relevance and meaning across all lines of business, experiences, and platforms.
• Partners with BBNA executive leadership to develop creative strategies that support and drive sales for our business segments.
• Partners with BBNA marketing leaders in the co-creation and development of the annual brand / segment marketing calendar to drive storytelling themes, creative content, launch and campaign assets and tools.

Creative Leadership

• Provides creative brand vision and stewardship for all BBNA brands. Leads, evolves, and reinforces the brand expression, standards, and guidelines in all experiences and applications.
• Provides direction in the creation of multi-channel, multi-disciplinary creative design work including: brand campaigns, brand design and voice, content creation, event and exhibition graphics, digital design, and other brand experiences.
• Partners with digital operations and demand center teams to provide brand design vision and direction to inform digital design and toolkits.
• Ensures alignment of BlueScope global brand design standards and voice within overall architecture of brand design development and executions.

Team Leadership

• Leads a global, multi-regional, multi-channel, and multi-disciplinary brand creative team.
• Oversees external strategic design partnerships and agencies to ensure an on-brand delivery of design/creative/environmental work.
• Partners with executive leadership to achieve larger business goals and targets, across brands and segments.
• Builds a vibrant creative culture where great ideas thrive.
• Performs additional responsibilities as requested to achieve business objective(s).

Qualifications

• Bachelor’s degree in Art, Design, Communications, Editorial or other relevant discipline.
• 10+ years’ of experience in progressive, professional level creative roles.
• 5+ years’ relevant experience of creative leadership.
• Proficient with Adobe Creative Cloud apps, HTML, Figma, Miro, accessibility compliance, website design, UX and Microsoft products.

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.  It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.  Associates may be required to perform other duties as assigned.  Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope.  To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement. 

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability. 

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