Summary:
The Social Media Manager leads and manages the Social Media channel of the credit union, leveraging expertise, tools, external partners, and industry leading practices to enhance and establish top performing content and pages.
- BA in communications, public relations, journalism, marketing or a related field required
- Minimum five to seven years professional Social Media experience required
- Professional experience leading and managing major Social Media platforms including Facebook, Instagram, LinkedIn, X, Pinterest and TikTok
- Community Management experience for a large brand or demonstrable experience building personal online personas with strong engagement
- Documented performance metrics in engagement, followers, and revenue on previous social management
- Financial industry experience preferred
- Develops and implements Teachers Social Media strategy, both paid and organic, measuring success through metrics including engagement rates, follower growth, and website traffic from social posts
- Creates, edits and publishes all Social Media communications aligned with mission, vision, values and brand
- Responsible for presenting concepts, analytics, and reporting to senior leadership for approval
- Collaborates with agency partners to create compelling, visually appealing, and shareable content
- Identifies opportunities to work with influencers and integrate them into the organization’s broader social strategy framework
- Tracks and analyzes performance of content across channels including click-through rates, and leverage insights to create and execute monthly content calendar that aligns with business unit priorities and goals
- Monitors and implements best practices and industry trends around social platform updates like changes in algorithms, targeting and overall innovations in Social Media technology
- Responsible for day-to-day community management activities including daily Social Media moderation, response, engagement, giveaway facilitation, and escalation of potential issues.
- *Performs other duties as needed upon request by immediate supervisor
Essential Skills:
- Advanced knowledge of Microsoft Word, Excel and PowerPoint required
- Excellent writing skills and ability to write in a variety of styles including customer service/care
- Self-starter who can balance multiple priorities simultaneously
- Strong collaborator with ability to engage multiple stakeholders
- Proficiency with Adobe Creative Suite preferred
Benefits of Joining the Teachers Team:
We provide a competitive compensation and benefits package that includes, but is not limited to:
- Paid time off for vacation, personal days, and holidays
- Fully-funded pension plan
- 401(k) company contribution
- Teachers pays 100% of Dental & Vision premium
- Tuition reimbursement is offered to full-time employees
- Exclusive employee discount of 0.96% APR on credit card loans and a 1.00% APR on all other loans through Teachers
- Flexible hybrid schedule for eligible positions
The Good Faith Salary Range for this position is $79,416.85 to $95,300.12 annually.
All candidates will be subject to a background check, credit check, and drug test to determine employment eligibility.
To learn more about Teachers and to view a full list of our job opportunities please visit https://www.teachersfcu.org/about/careers
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