Corporate - Director, Category (Culture & Lifestyle)

Requisition ID: 847996 
Position:Full-Time
Shift: 
 

Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories.

The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.

Oakley is part of Luxottica, a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to other global brands like Ray-Ban and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

GENERAL FUNCTION

The Director of Category Strategy – Culture & Lifestyle is responsible for the overall product strategy to stretch the cultural relevancy of the brand. A strategic thinker well versed in culture / sub-culture trends that can elevate the Oakley brand.

MAJOR DUTIES AND RESPONSIBILITIES

• Introduce disruptive design products by partnering with internal and external creative catalysts
• Develop creative and inspirational briefs with Product Manager to bring forward culture designs to the Oakley product portfolio
• Develop a color, material, finish strategy to engage and attract cultural tastemakers
• Identify culturally relevant and brand defining opportunities
• Develop new products by collaborating cross functionally with Brand Marketing, User Insights, and your connected network
• Manage your creative network to bring disruptive ideas & partnerships to the Oakley brand
• Develop in partnership with Brand team to bring a dynamic go to market strategy through timing and deployment
• Protect the brand health by determining the lifecycle of the partnerships and the correlating products launched to the market
• Communicate product stories to cross functional and global teams
• Identify opportunities from big ideas and drive global alignment for brand growth and effectiveness
• Partner with internal stakeholders to drive alignment of the strategy
• Manage lifestyle category for market optimization of product lifecycle
• Drives business profitability through the creation, growth and improvement of the culture and lifestyle product portfolio

BASIC QUALIFICATIONS

• Bachelor’s Degree
• Progressive thinker with experience in translating cultural to product.
• 10+ years of experience in consumer product/category strategic roles
• Strong strategic thinking and ability to drive a product line through a strong growth stage
• Able to develop an effective team of product managers
• Strong leadership skills to be able to create cross-functional partnerships
• Thorough knowledge of the competitive landscape and the key industry dynamics
• Effective communicator and presenter with strong leadership skills and experience communicating complex information to multiple individuals/audiences
• Able to succeed in a fast-paced and team-oriented environment
• Self-starter with an entrepreneurial perspective on business

PREFERRED QUALIFICATIONS

• Strong quantitative analysis skills and a passion for data-driven decisions
• Intimate understanding of action outdoor consumer market
• MBA

​Pay Range: 144,712.17  - 206,072.72 

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law. 

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