Copywriter & Content Manager

At P.F. Chang’s our purpose is to Celebrate Life. Family. Food. Even though this is a Copywriter

/ Content Manager job and we are a restaurant company, this job is really about people. It’s about inspiring and engaging our team and our guests to become superfans of P.F. Chang’s. It’s about happy hours and date nights. Reminding families to connect around the table. Inspiring people to try something new. It’s a passion for everything and everyone around food, from the Chef to the Farmer to the team member rolling Dim Sum every day.

Anyone applying for this job believes that content is king and that storytelling makes the world go around. You have no problem putting your heart, blood and soul into every detail of your work – because that’s the way it’s suppose to be. You are speedy and efficient – but take time for the details. Details matter. Everything matters. Copywriters are a dime a dozen, but storytellers are a rare breed.

There are people out there that we haven’t had the opportunity to dine with. Let’s invite them and their friends and family and their neighbors and their dog sitters. We give people the experience of coming together and connecting over amazing, scratch-made Asian food. Invite everyone!

You won’t just be working at P.F. Chang’s, you will live, breathe and eat (literally) P.F. Chang’s. (Amazing chopstick skills not required but are strongly preferred.)

Position Description:

Working closely with our in-house Sr. Art Director, you will develop copy for menus, websites, ads, in-store materials, video scripts, blogs, etc. You will help concept campaigns and assist in brainstorms. You must be able to translate what your taste buds taste into words that make our customers’ mouth water. Through tastings, research and any means necessary – you will translate our food into amazing copy. You will own every word on the menu. You will create engaging headlines and body copy for emails, contests, ads, etc. You will write mind blowing blog posts and you will capture stories that will change the world.

But you won’t just write the copy, you will also help to find the stories. You will be overly inquisitive – wanting to know everything about each dish and each cooking technique. Why are we using square ice cubes? Oh, it’s because they melt slower? That’s fascinating – I need to write a blog post about that.

Knowledge, Skills, & Abilities:

• Bachelor’s degree in related field from a University or an Accredited Art School; or

equivalent combination of education and experience

• Have 3+ years of professional copywriting experience – preferably with food
• Be a highly skilled writer that can craft the most elegant copy or the most humorous
• Have amazing proofreading skills
• Love grammar, spelling, punctuation and all that jazz
• Have a love of all things food & beverage

• Be a strategic problem solver
• Be a content strategist; it’s not just the words but the idea behind them
• Play well with others; you will be working with people from all departments
• Be ridiculously organized
• Be able to brainstorm or write award winning copy on a moments notice
• Be flexible and nimble
• Be able to juggle multiple projects at once

Working Environment:

• This is a Hybrid position, performed in a blend of onsite and remote work. This position will have a work space at the Global Support Center and can be required to come onsite between 1-5 days a week (average currently is 2 days/week) as determined by leadership and based on business needs.