Address
Form of workRole: Digital UX Writer
Assignment: Digital Experience Solutions
Location: Louisville, KY or Chicago, IL
Client is committed to investing in innovative digital experiences that improve our customers' quality of life and interaction with us. The Digital UX Writer will play an essential role in defining and creating content for client's web and mobile presence. In this role, you will plan, manage and write digital content that is relevant, engaging, usable, persuasive, consistent and searchable.
You will work closely with business stakeholders and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences - including consumers, members, providers, employers and agents/brokers.
Assignment Capsule
The Digital UX Writer is assigned to a specific Experience team within client's Digital Experience Solutions group. These teams create and maintain content across client web and mobile properties in alignment with corporate and digital style guides and in compliance with National Association of Insurance Commissioners (NAIC) regulations.
As the Digital UX Writer, you will:
Create app, mobile, web, SMS and email content aligned to the content strategy, search engine optimization strategy, client's brand voice and tone, business requirements and digital standards
Present complex topics in consumer-friendly, plain language
Ensure content is edited and approved by legal/compliance
Work closely and collaborate with other project team members, including content strategists, visual and interaction designers, product managers and owners, strategists and UX researchers
Work with subject matter experts to gather factual information and understand how to accurately simplify it for various audiences
Assist with creation and maintenance of client digital content guidelines, standards, tools and processes
Key Competencies
Process
Experience with app and mobile content creation and understanding best practices
Familiarity with software development processes (e.g., waterfall, agile)
Knack for juggling several projects, managing time efficiently and prioritizing appropriately
Collaboration
Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams
Passion for sharing information and helping others be successful
Focused on team success rather than individual success
Professionalism
Approachable, respectful, open, transparent and easy to work with - even in stressful situations
Ability to be self-aware, receive feedback and continually improve
Ability to produce clarity when confronted with unclear situations
Role Essentials
At least 3 years of digital copywriting experience
Bachelor's degree in English, Journalism, Communication, Marketing or similar field
Experience writing and optimizing content for a variety of content types and digital channels, including long and short-form content for web and mobile, email, SMS and push notifications
Experience using SEO tactics and strategies to inform copy
Firm grasp of user experience and the role of content within design in a digital environment
Ability to be flexible in a very fluid and dynamic environment, including dealing with changing processes and priorities
Must be extremely well-organized and detail-oriented, capable of handling multiple projects simultaneously, and able to easily move between strategic and tactical work
Experience working in an embedded agile product team, especially with ecommerce sites
Familiar with content management systems
Familiar with online tracking tools, such as Jira
Self-starter who takes initiative and ownership
Excellent verbal, written, and presentation skills
Conversant and comfortable with principles of digital design, writing and editing
Proficient with: Microsoft Office, SharePoint
Role Desirables:
Experience in wellness and/or healthcare and in regulated industries
Experience with content management systems, such as AEM or Saleforce
