Conversion Rate Optimization (CRO) Lead

Position Title:Conversion Rate Optimization (CRO) Lead, Digital Technology
Location: Hoboken, NJ or Remote
Reports to: Senior Manager, UX

The Conversion Rate Optimization (CRO) Lead will manage a multi-brand testing program: ensuring that impactful experiments are properly identified, prioritized, executed, and analyzed.

Responsibilities:

• Conduct internal planning meetings and lead the creation & implementation of the A/B testing road map and schedule
• Analyze experiment results and identify successes, failures, and trends, and effectively communicate these findings to key partners and stakeholders
• Create high-quality, comprehensive testing program deliverables such as experiment testing schedule and roadmaps, case-studies, and other miscellaneous reports and artifacts
• Troubleshoot and spot existing issues with optimization test set-ups and present results  
• Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
• Superior attention to detail and strong organizational skills
• Exceptional oral and written communication skills
• Proactive and self-motivated to seek answers, generate ideas and develop new skills
• Internalized knowledge of eCommerce and the role that usability, user research, and user experience plays in achieving online business goals
• Generate and gather ideas from stakeholders to form strong, testable hypotheses
• Write experiment plans, determine valuable metrics and design meaningful tests that add value and insights
• Coordinate and collaborate with key partners and stakeholders in Marketing Technology, Product, Research, Design, DTC to plan and execute A/B Testing Roadmap 
• A good level of front-end development skills: using HTML, CSS and JavaScript to create and edit experiments 
• Have full ownership and accountability for successful execution of testing projects
• Evangelize A/B Testing across teams and brands 
• Use analytics platforms and other tools to monitor and analyze the outcomes from the tests: AB Tasty, FullStory, GA
• Manage external/3rd party relationships related to our Experimentation Program: CXperts (Optimization) & ABTasty (Testing Platform)

Qualifications:

• Bachelor's degree or equivalent working experience
• Proficiency with A/B Testing platforms: Optimizely, Google Optimize, ABTasty
• 5 years of experience in CRO/AB Testing
• Ability to work autonomously with minimal direction and/or oversight
• Familiarity and experience with HTML/CSS/JavaScript
• Good understanding and working knowledge of data analytics, UX research, UX design, CRO, and front-end development

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.