Conversion Copywriter

We’re Looking For A:Conversion Copywriter who will be the driving force behind the brand narratives, leveraging creativity, persuasive writing skills, and a keen understanding of consumer behavior to elevate the web presence. The primary focus for this role will be crafting compelling copy for web landing pages, with a specific emphasis on brands in the supplements, beauty, and pet product sectors.

Location: Woodland Hills, CA (Hybrid)

What You’ll Be Doing:

• Develop and write fresh, engaging and persuasive web lander copy that clearly and concisely communicates the unique selling propositions of products in language that’s fit for a wide audience.
• Conduct extensive research on select products to understand the scientific basis for how the product’s ingredients work biologically to produce specific benefits.
• Write powerful copy that tells the stories of numerous celebrity spokespeople's personal health journeys and create powerful narratives tied to products
• Collaborate closely with design teams, acquisition specialists, brand managers and other stakeholders to regularly implement A/B testing of copy elements to optimize landing pages and continually improve conversion rates.
• Stay abreast of the latest trends and best practices in conversion copywriting and direct response marketing, applying innovative techniques to boost sales.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Demonstrated expertise in crafting persuasive copy that drives conversions, with a track record of successful landing pages and direct response campaigns showcased in your portfolio.
• Exceptional ability to conduct thorough research and grasp the scientific intricacies of products, including their biological mechanisms of action.
• In-depth knowledge of the health and wellness sector, allowing you to effectively communicate the benefits of products to consumers.
• Proficient in implementing A/B testing methodologies and utilizing relevant tools and analytics platforms to optimize copy performance.
• Ability to thrive in a fast-paced, collaborative environment, adeptly managing multiple projects with tight deadlines.
• 3 years of experience in copywriting and/or writing for a visual medium. 5 years experience preferred.
• Bachelor’s Degree, preferably in Writing, Film, or a related field.

Golden Perks & Benefits:

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $73,500 - $98,100, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.