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Form of workOur client is the nation's largest non-profit professional educational institution devoted to financial services. Holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others since 1927. The College's faculty represents some of the financial services industry's foremost thought leaders.
Primary Duties
Develops engaging and compelling content for a variety of audiences in support of differing objectives.
Leverages knowledge of marketing communications strategy across all channels including print, web, social media, mobile, and video.
Assists AVP of Marketing and Communications in the development of content strategy.
Researches, writes, edits, and publishes materials for digital platforms that are captivating and SEO friendly.
Uses working knowledge of SEO and tactics to improve website traffic generation.
Creates digital and print marketing tools including dynamic emails, websites, blog posts, images, and videos that enhance marketing efforts.
Enforces brand tone and voice guidelines for all digital content and copy.
Guarantees the quality of site, email, and digital content to ensure copy, images, hyperlinks, and other assets meet branding guidelines and are fully functional.
Assumes accountability for the accuracy and integrity of content.
Models and upholds company core values.
Performs other related duties and responsibilities as assigned.
Performs other related duties and responsibilities as assigned.
QUALIFICATIONS:
Excellent verbal and written communication skills, and ability to interact professionally with a diverse group of individuals
Entrepreneurial spirit with a strong sense of ownership, urgency, and follow through
Demonstrated ability to effectively manage time and prioritize efforts
Strong interest in current media and social media trends
Ability to multi-task and work in a fast paced environment
Open to growing as part of a team - ability to take direction and be taught
Knowledge of current cultural and technology trends
Experience with Drupal, Google Analytics, and/or Adwords a plus
EXPERIENCE/EDUCATION:
1-3 years of experience
Bachelor's Degree in English, Marketing, or a related field
Knowledge of the Insurance/Financial Services industry
Comfortable working with a Mac.
All applicants must submit a writing portfolio in addition to resume and cover letter
