Content Writer

Position Information

The Content Writer is responsible for the writing, managing, and development of publications for the College and the executive staff including the President's Report, press releases, the Annual Report, newsletters, and a variety of other college publications and advertisements. Support in the development of marketing strategies and corresponding campaign with a heavy focus on digital marketing tactics. Coordinate with and support external marketing agency/vendors as needed. Provide assistance to the Executive Director with all major events, such as ribbon-cutting/dedication ceremonies, by overseeing details related to the special events, including the coordination of vendors including photography, catering, and facilities layout. Provide departmental support as needed related to purchasing items, billing, entering requisitions, and work orders. 
The goal of the College Relations Department is to enhance the image of the College, both internally and externally. This department support the College's marketing, public relations, corporate communications, and special-event's needs. This area is responsible for general advertising, internal and external publications, media relations, government relations, maintaining the College's image and branding, and the main social media accounts. The department meets the needs of the College as it pertains to design and creative projects as well as the production of print materials, from academic classroom materials, marketing related materials/mailings, to posters/signage, through the College's Print Shop.

Creates engaging written content as needed (with support as needed from the Manager of Creative Services and in collaboration with Marketing & Communications Coordinator) 
Provides editorial and copywriting for College publications including, but not limited to, newsletters, the Annual Report, brochures, flyers, advertisements, the website, and social media platforms.
Researches, writes, and distributes press releases with supporting photography to local media and national community college publications when appropriate.
Provides writing and editorial support to the Executive Director of College Relations.
Supports the development and execution of marketing campaigns, and tactics, both the creative concepts and the execution of a marketing strategy with a heavy focus on digital tactics. 
Serves as support for high profile events on campus under the direction of the Executive Director of College Relations. Coordinates both internal and external needs for events including submitting work orders for space set up to Facilities, catering, photographers, etc. 
Attends events across the College's campuses to be informed as to happenings for the purpose of content for newsletters, social media, and press releases. Develops a connection to key constituencies at the College to be "in the know" about activities and events. 
Supports the College Relations department's needs as it pertains to certain administrative tasks such as ordering supplies, managing invoices/billing, etc. 
Other duties as assigned.  

Bachelor's degree in Marketing, Public Relations, English, Communications, Journalism, or related field required. 

One to three years of related experience in corporate, non-profit, or education public relations operations. 

Excellent writing and editorial skills; ability to write fluently and alter writing style to specific tasks or audience.
Ability to manage multiple projects simultaneously and produce written content as needed, sometimes on a short timeline. 
Knowledge of and interest in marketing (in particular digital marketing) tactics & strategy, media buying, and emerging trends in marketing.  
Knowledge of and familiarity with social media platforms: Facebook, Twitter, Instagram, Snapchat, TikTok, and others as they become relevant in the high education marketplace. Understands how to use these platforms to most effectively market and promote the College. 
Proficiency in the use of Microsoft Office 
Ability to handle confidential information with discretion.
Ability to work independently and initiate, plan, organize, and follow through on high level administrative tasks.
Ability to effectively communicate orally
Ability to develop and maintain essential work relationships with staff and internal and external customers and audiences.

This position's duties are normally performed in a typical interior/residence work environment, based on the activity scheduled.
Some physical effort required; however, the employee must occasionally lift and/or move up to 25 pounds.
No or very limited exposure to physical risk.
Some travel required.

Union College does not discriminate and prohibits discrimination, as required by state and/or federal law, in all programs and activities, including employment and access to its career and technical programs.
Union College is an EEO/AAP Employer/Protected Veteran/Disabled
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Disclaimer: This job description outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.
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We offer a comprehensive benefits package for full-time faculty and staff which includes Medical, Dental and Vision Benefits. We also offer twenty vacation days, ten paid holidays, and a ten-week summer work schedule which allows the college to close on Fridays. Other additional benefits include gym privileges, tuition remission for credit and non-credit courses at Union College, and tuition reimbursement for an approved degree program at an accredited college or university.

Full Time.  Flexible schedule to meet department needs. Some evening, weekends, and extended hours will be required.  Ability and willingness to travel on short notice to all on and off- campus sites as needed by the college.  Mandatory overtime is required throughout the year, especially at peak times.  Employee must establish primary residency in New Jersey within one year of appointment unless an exemption applies.

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