Content and Trails Manager

Content and Trails Manager

Are you a friendly, outgoing, and motivated person who's looking to work in an exciting industry where no day is the same?

Destination Gettysburg is currently seeking an experienced marketer to serve as Content and Trails Manager. This position is full-time and includes an extensive benefit package.

Destination Gettysburg is the official destination marketing organization (DMO) for Gettysburg and Adams County, Pa. Our mission is to promote the region as a premier travel destination, generating positive economic benefits for our community. With beautiful and historic Gettysburg as our inspiration, we work in a fast-paced, creative environment, with the team pulling together to achieve the organization’s goals.

Objective

This manager-level position will assist in the day-to-day operation of the Marketing Department to ensure that the organization’s goals and objectives (as outlined in the annual Marketing Plan) and other required tasks are completed in a timely and professional manner.

Core Responsibilities

• Maintenance and creation of trails and digital visitor experiences
• Content creation for organization.
• Website management support
• Provide creative input for Marketing Department of Destination Gettysburg

The following are the specific duties as they relate to these key areas:

Content and Website

• Create online forms for organization as needed.

• Create video content showcasing people and places throughout destination.

• Write blogs and edit content to cover all aspects of destination.

• Assist in gathering destination photography and adding new material.

• Write copy for new partner pages and build-out for website.

Trails and Experiences

• Attend trail related events and festivals as appropriate

• Creation and maintenance of trail experiences through Bandwango

• Manage and distribute prizes

• Actively recruit new partner locations for trails

• Regular communication with partners

• Understand performance of all trails and report on analytics regularly

• Work directly with Social Media Manager to promote trails on social media

• Write monthly newsletters for trail experiences

• Maintain WishTrip account and actively create new “Treks” for visitor use

Qualifications

• Two-year college degree or trade school preferred
• Two years of experience in communications, public relations, or journalism preferred.
• Proficiency in Microsoft Office required. Proficiency in Microsoft Teams and Wordpress preferred.
• Skills in photography, videography and editing preferred.
• Verbal and written communication skills, ability to handle multiple projects simultaneously.
• Evidence of ability to forge and maintain positive working relationships.
• Ability to work in close, cooperative team environment as evidenced by prior experience and references.

Benefit Package:

• Competitive salary commensurate with experience
• 100% paid health insurance for employee
• 100% paid life insurance for employee
• Dental and Vision
• Short- and long-term disability
• Simple IRA with company match

Job Type: Full-time

Pay: $35,000.00 - $40,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• This position is primarily in-person. Are you ok with working in an office environment?
• Does the salary range mentioned in description match your expectations?
• This position promotes the Adams County Pour Tour, an interactive trail showcasing alcoholic establishments and products. Candidate is not required to consume alcohol. Are you ok with the promotion of alcohol related products?

Ability to Relocate:

• Gettysburg, PA 17325: Relocate before starting work (Required)

Work Location: In person