Communications & Social Media Specialist

About SA - Our People

Think of the world’s most talented creative thinkers. Problem-solvers. Strategists. At Strategic America, we don’t bring on anything less. The way we see it, if you’re going to make the best work of your life, you may as well do it with people you like.

At SA, we’ve always been passionate about our employees. Since 2021, we’re also employee owned with participation in an Employee Stock Option Plan (ESOP). Employee ownership ensures SA remains independent and allows our talented team members to share in the company’s success. With each year of employment, SAers build equity in the company, becoming fully vested after six years.

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic team and help every person reach their personal peak.

About SA – The Company

When you join SA, you join a strategic team (yes, it’s in our name!) who is also wired for action. Authenticity is our focus, and every day we help our clients propel their potential. If you’re ready for a fast-paced environment that challenges you, supports you, and rewards you, then look no further. Our clients rely on us and we rely on each other to go the extra mile, to hold ourselves accountable because we’re better together and we know we can always find the better way.

About The Role

We strive to create meaning in work and provide more than just a job; a place to belong and grow. As we leap toward our goals that will shape our future, our employee experience is unique. Flexibility, connection, inclusiveness, and collaboration support our well-being and help us be our best. Because when you feel like you belong, work is no longer work – it's personal. We believe better employees lead to better results.

Join us as we transform your career!

As a Communications & Social Media Specialist, you will...

• Develop and manage communication strategies to support clients’ business goals.
• Write, edit and publish original, high-quality content.
  • Identify the best channels and content formats to accomplish clients’ goals and develop platform-specific strategies.
  • Build and execute Social Media content calendars.
  • Manage client accounts, ensuring uniform content and tone of voice for graphics, imagery, video and other content created.
  • Monitor and reply to Social Media comments.
• Use analytics tools to gauge and monitor the success of communications.
• Work with paid social team to develop paid campaign copy.
• Analyze content performance and prepare metrics reports to clients.
• Stay up to date on new communications and Social Media best practices.
• Manage Social Media influencer marketing campaigns, including:
  • Identify opportunities for client influencer marketing partnerships.
  • Research influencer options and present to the client.
  • Engage in communication with influencers.
  • Work with client and influencer to craft a formal agreement.
  • Develop influencer marketing strategy including partnership expectations, deliverables, timeline, execution, and reporting.
  • Analyze partnership performance and report on results to clients.
• Work effectively in a team setting while also independently undertaking assigned tasks. Must handle multiple tasks and deadlines.
• Serves as a positive role model by representing the SA’s Core Values.
• Other duties as assigned.

Qualifications (Include Education and Experience):

Knowledge

• Specialization in tactics to develop effective communications and Social Media strategies to achieve client’s marketing goals.
• Knowledge of key drivers of content success and tools to increase campaign success.
• Deep understanding of the client’s business and industry trends.
• In-depth knowledge of Social Media platforms such as Facebook, X, Instagram, LinkedIn, and Pinterest.

Skills

• Strong writing skills: including strong factual and creative writing skills preferred.
• Graphic design skills.
• Strong relationship-building and maintenance skills; ability to interact and converse with clients.
• Requires strong organizational, problem-solving, analytical, and listening skills.
• Ability to work collaboratively and effectively with individuals at all levels within the organization.
• Ability to lead client work and projects as the subject matter expert.
• Must be able to work in a fast-paced environment.
• Strong supporter of SA’s desired culture.

Education – Bachelor’s degree in Public Relations, Journalism or Communications required.

Experience – Minimum of 3 years relevant work experience required; agency experience preferred.

Certifications, Licenses, Associations, etc. – N/A

Physical – Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel – Negligible

The right candidate will join our Des Moines office on a hybrid schedule.

Our Commitment to Inclusivity and Diversity

We are proud to be one of only 14 agencies nationwide, and the first in the Midwest, to earn the 4A’s Workplace Enlightenment Certification®, and we couldn’t have done it without our associates, who participated in digital learning sessions on race, ethnicity, gender, sexuality, age, disabilities, and faith. At SA, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. Learn more about our commitments here.

Don’t meet every single requirement for this role? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Because we are fully committed to our culture of diversity and inclusion, one that reflects the clients we serve and communities we work in, if you’re excited about this role but your qualifications don’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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